Marketing Essay

1033 Words5 Pages
Gurjeet Singh Student # 810-143-958 CASE STUDY Case # 1 Chapter # 4 Page # 95 Q: 1. If Vera Maynard displays the characteristics of the Directive communication style, how should Ray Ito conduct himself during the meeting? Be specific as you describe those behaviours that would be admired by Vera Maynard. Answer: I think Ray should interact with Vera in a professional way rather than an informal way. He should adapt her communication style. Ray should ask some reasonable questions first and should note the responses carefully. Vera displays Directive communication style, hence Ray must exhibit a style consists of the relationship as businesslike as possible. In this conversation, there is no need to develop a strong personal relationship which is not a high priority for Directives. He should be efficient, disciplined, and well organised as possible. He should not try to explain the things too much; however, Ray should provide appropriate facts, figures, and success probabilities, as he sees good opportunity to construct the shopping mall on the land. Ray must carefully look for the specific points and respond these points with strong facts and opinions. Q: 2. If Vera wants to build rapport with Ray Ito, what behaviour should she display? Answer: I think Vera should show supportive style with Ray. Ray is a person having supportive nature. He is a good listener. He believes in friendly behaviour with other persons, hence Vera should avoid the use of power. She must make friendly relationship with Ray so that Ray can express his opinions without any kind of hesitation. She should give importance to Ray’s feelings and personal views. In other words, she must exhibit professional and friendly style because people with supportive style like to conduct business with friendly behaviour people. She should study his feelings and
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