Marketing Essay

4350 Words18 Pages
Nivea-An Outlook from the Marketing Lens Table of Contents 1) Appendix---------------------------------------------------------------------------------------------------------- 3 2) Executive Summary---------------------------------------------------------------------------------------------5 3) Task A * Situation Analysis----------------------------------------------------------------------------------------6 * Objectives-------------------------------------------------------------------------------------------------7 * Marketing Strategy-------------------------------------------------------------------------------------8 * Performance and Control----------------------------------------------------------------------------10 4) Task B: Critical Evaluation-------------------------------------------------------------------------------------11 5) Task C: New Media----------------------------------------------------------------------------------------------13 6) Task D: Sustainability-------------------------------------------------------------------------------------------15 7) Conclusion---------------------------------------------------------------------------------------------------------16 Appendix. Nivea, one of the oldest and biggest names in the cosmetics industry, is owned by the German company Beiersdorf (BDS Group). Its story dates back to as long as the early nineteenth century. In 1882 pharmacist Carl Paul Beiersdorf founded the company Beiersdorf, but it was actually in 1911 that the first ever Nivea Crème was launched in the German market. Being the first of its kind Nivea Crème was quick to make its way into a household name as – the multipurpose skin protection used by the entire family. Nivea’s success in the German market was quickly followed by its entry into the rest of the Europe, then the USA,

More about Marketing Essay

Open Document