Marketing 101 Essay

390 WordsJun 10, 20122 Pages
What is the American Marketing Association (AMA) and how does its services benefit marketers? American Marketing Association is one of the most trusted and Professional Certified Marketers in today’s business world. Its services benefits marketers in many ways. One way that stands out to me is that with all of the newest marketing strategies of today, by being a member, it gives me the opportunity to get a head start of information with my customer’s needs and wants, my area of development and marketing power. The AMA supplies me with up-to-date information. Define the term marketing and identify at least three reasons to study marketing. Marketing: The management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Read more: Three reasons to study marketing to me would be: 1. It could save me time and money, because I would know more about what my customer’s needs are. 2. The price that I am able to offer it to them for. 3. It would be a great idea to do assessments before making my final decisions about whatever products or services it would be that I would offer. How do you think a course in marketing would help you, your friends, or relatives in a career in some field other than marketing? I believe taking a course in marketing will help me , my friends, or relatives because, it would give me a better sense of why I see some of the marketing strategies that I see every time I go into a store. Also, it would give me more ideas of things that I

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