Marketin Analysis of Sony Ps3

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MARKETING MIX FOR SONY PS3 PRODUCT Sony’s product strategy is to deliver the best quality and technology. Therefore, the Sony PlayStation 3 supports features such as Blu-Ray Disc for High Definition movies or HDMI connection for optimum output on HDTV. Sony has to spend a lot of money in innovation and R&D to use all resources which are included in its game console. For instance, the company has to focus on the development of High Definition games to take advantage of the fact that this new technology is possible with a PS3. Moreover, Sony’s multimedia functionality is another characteristic to meet the needs of its customers. Furthermore, Sony holds on to its brand name PlayStation. The name stands for Sony’s quality, technology, and market leadership which could be achieved with its previous game consoles. Moreover, the name has a good reputation and is associated with a high customer loyalty. Additionally, the design of the Play station 3 is modern and is available in three neutral colors black, white, and silver. The size is like a common entertainment device such as a DVD Player or Video recorder that emphasizes the console’s variety of application possibilities. It can also be placed horizontal or upright. Finally, Sony offers a one year long warranty for its PS3 PROMOTION Sony’s most important promotion tool for its PlayStation 3 is the Internet. The company offers a customized Webpage for each country. Furthermore, it uses an approach to create social networks such as MySpace and blogs to promote its product Additionally, Sony’s promotion strategy includes sponsoring. For instance, the PlayStation 3 is an official sponsor of the UEFA Champions League. Thereby, Sony’s PS3 is promoted by perimeter advertising boards and TV spots. Finally, another important marketing tool is to present its product by computer and video games trade shows. PLACE

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