Sony is developing new hardware, software for both existing and future hardware platforms, media content, and services that customers will appreciate and enjoy. Sony plans to make these services and innovative features a reality through the use of home networks and mobile networks that are already in place through their respective providers. The first part of Sony’s strategy involves the necessary hardware to give customers a platform on which their services and software can be utilized. Devices such mobile phones, home computers, televisions, and music players can all interact and make use of the same media content and communication abilities. Game consoles offer consumers a major link to these types of convenient services and offers them the ability to link their devices on their network and access content and other services over the Internet (Sony Corporation, 2012).
PART A: Product I have chosen to do my assignment of Product Life Cycle on the Xbox 360 games console made by Microsoft; this is a widely known technological product in the UK and the rest of the world. The Xbox 360 has had an interesting product life cycle as the producers have done lot to start and sustain its life, including price reductions, promotions and bundle deals. These offers have also helped Microsoft stay ahead of its main competition, Sony with its Play station 3, as well as extended its life cycle. “A product’s life cycle is the period of time over which an item is developed, brought to market and eventually removed from the market. First, the idea for a product undergoes research and development.
The industry also has positive network effects in that as the console user base increases, so does the number of video game cartridges sold. 3. Describe + evaluate Nintendo’s strategy in each of the following areas. Why did Nintendo take the actions it did? How did these affect the value created by the industry?
Marketing for CanGo can and will be easy. Social media can and will help CanGo publish the game and Smartphone marketing such as “Google Play” and “Iphone” gaming market can help promote the game. Once the game creates entrance then the extra funds can go into a PC copy and start the development for two more games. Part two of the first installment and start browsing other educational needs such as the middle school or High school level. Just to Recap CanGo has to do the following to make this specific project a success.
Mission Statement We endeavor to be a leading company in distributing entertainment content that is affordable, accessible, quality and affordable. We also want our shareholders to earn better sustainably. Our employees should also have an environment that grows them and thus work well in entertaining the society and making it livelier. Identifying Company Goals and Objectives Netflix aims to retain and increase its members through blogs, social media forums, and internet presence and through the usage of mobile applications. It is also our dearest objective to capitalize heavily on our competitive advantage of being the leading distributor of online content.
Microsoft is looking at the future of gaming with the global community using broadband Internet access. For Xbox360, they need to consolidate their first mover advantage for Network gaming. They need to launch the product globally whilst keeping the costs in the supply chain down. The strategy shifts from having best performance console in the market to low cost, fast mover strategy to get the “Xbox360 gaming experience” quickly to the market to capture market share. Games developers are likely to develop games for the first mover and adapt the games for the rest, which could compromise the gaming experience for the laggards, unless there are new games (like in the case of Wii).
The most important thing was ensuring that the product names created reflected the type computer that the consumer wanted. For example, the Mercedes group wanted a fast and powerful computer, so PCGlobal decided to name the PC for this group Odyssey to show it was an epic machine to match the demands of the consumer. The consumer demands for the Mercedes group was that the PC be fast and powerful, engineering oriented, ability to link with other computers, looks good, and has service and support. For the Mercedes group, price was not an issue. PCGlobal decided that only a top of the line computer would do for this target group.
What a few of the functions is: Sales and marketing do is that it works on a message that will generate leads, bring brand awareness for example there has been a lot of marketing and sales in the new iPhone 5. This helps the company get know around the globe which interests customers as well as potential shareholders which helps it make a large, increasing profit. What in ICT function does in Apple Inc. is that is controls IT maintenance it helps to obtain as well as installing hardware and software, it manages the LAN and WAN networks and lastly it helps other ICT users with their PC’s. With this it helps the business
While these products are highly successful Microsoft continue to push the envelope to create and improve products that are synchronized with tablets, PCs, game systems, and phones in businesses and consumers to increase their productivity. Identify Strategic Initiative. Microsoft
Business Research Report Social Media and Marketing Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Twitter 5 Pinterest 6 Facebook 7 Recommendations 8 Conclusion 8 References 10 Executive Summary This paper presents findings that support the value and wisdom of using social media as a marketing strategy in business. Social media platforms enable brands to expand in current markets as well as become introduced in new markets. Twitter, Pinterest and Facebook are social media platforms that are widely used to promote a brand, helping to create trust and loyalty between a brand and its consumers. Twitter