Task 1 P1: Describe the type of business, purpose and ownership of two contrasting businesses Introduction: In this assignment I am going to introduce of both my selected businesses and in my case my selected businesses are Starbucks and Warung Tegal. The activities that both of the businesses have, a description about each of the business types, the purposes (aims and objectives) they have and the form of ownership. Starbucks. Introduction Starbucks. Starbucks is an international coffee business from the United States and has over 20000 shops over 62 countries.
Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
EXECUTIVE SUMMARY In North America, the Starbucks Coffee Company is the leading retailer of the finest specialty coffees. Originally founded in 1971, Starbucks has become a leader in global retail stores throughout the world. The company’s objective is to continue its growth as the most respected coffee franchise while providing the finest coffee in the world. Starbucks, now considered a global company, has managed to open over 5100 coffeehouses in 47 countries and projects to have as many as 5800 coffeehouses by fiscal year end in 2009. Their international saga began in 1996 with the first expansion being taking place in Tokyo.
Under the new leadership and organizational move, the company will transition to a new three-region organizational structure that is hopeful to produce optimization and speed going forward. In each region, a president is appointed and they all will report to Howard Schultz, chairman, president and chief executive officer of Starbucks Coffee Company ("Starbucks announces new," July). Although this expansion is sure to help add on to the building momentum of the company, I think the organizational structure is typical of many successful companies. I wanted to examine a company that has garnered success with more of an unorthodox structure and Whole Foods is
was given the highes t weighting of the comparables at 40% becaus e of its realized growth and its brand identity. Both Chipotle and Panera s trive to deliver fres h ingredients and provide s imple goods at a relatively fas t rate. They are als o located s olely in the US & Canada and have yet to expand into Europe, although they plan to when they find a s uitable menu. Starbucks Corp. (SBUX) – 20% Starbucks purchas es and roas ts whole bean coffee in the United States , Canada, UK, China, Germany, and many other countries . Starbucks provides a variety of coffees and es pres s os as well as fres h food items including pas tries , s andwiches , s alads , and other items .
Schultz saw the opening in the U.S. market to capitalize on the coffeehouse experience that was undervalued at the time. 2. What drove Starbucks to start expanding internationally? How is the company creating value for its shareholders by pursuing an international expansion strategy? Starbucks had over 700 stores in the United States at the time that they decided to expand internationally.
In 1987, Howard Schultz acquired Starbucks and ran with the idea that a barista-type coffee house was going to be the wave of the future. It was. 17,000 stores and 137,000 employees later, Schultz has proven time and time again that he has a viable product regardless of hard economic times. However, how can a giant like Starbucks stay on top of the coffee market yet be an ethical and sustainable organization? Starbucks continuous strive and strategic management plans have proven beneficial in keeping to the goals of the organization.
Recommendations — Resource allocations (which current programs to keep, which to rethink) — Moving the levers (strategies for improving the impact of CSR efforts) — Exploring uncharted territories (new programs or initiatives to try) — Expanding the definition (broadening the portfolio of things that can or should fall under the umbrella of CSR) V. Conclusion I. Introduction Mission: To inspire and nurture the human spirit. One person, one cup and one neighborhood at a time. -- Starbucks Starbucks has experienced tremendous growth in the past 4 decades since its inception in 1971 from a few retail coffee ‘bars’ in Seattle to a multinational premier coffee brand with over 18,000 stores in over 60 countries (Starbucks Global Responsibility, 2012). Starbucks’ CEO Howard Schultz has led the growth of Starbucks into the 21st century to be a model multinational company—epitomizing global corporate social responsibility (CSR) practices.
That is why in my assessment I will try to look closely to the company, see how it operates as well as will try to implement company strategic plan while comparing it to other similar brands in the market. Executive Summary Starbucks Corporation has arguably been the most successful coffee chain in the past few decades, using their aggressive expansion strategies to push out much of its competition. Through its expansion, Starbucks has focused on creating a dense network of stores all around America, while also opening up new locations all around the world. By leading the retail coffee market, Starbucks is able to sell its coffee for a premium price and increase their profitability. Its success can be seen in the gradual rise of its stock prices from 1992 till 2011.
CoffeeTime Research and Decision Making CoffeeTime is an organization specializing in acquiring and roasting some of the most exquisite coffee beans. These coffee beans are sold and blended to create coffee beverages bought in coffee bars in North America and Europe. CoffeeTime can be described by the customers as, “…a great place to hang out” (University of Phoenix [UOP], 2002). “For millions of American and Europeans, CoffeeTime stands for the celebration of coffee. Mocha Italia in the morning.