In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
the products that are supplied are of a certain quality. By doing this it will help a business to flourish as consumers are more likely to buy a product because the business has made it to a certain standard. Another key aspect of Kantian ethics is doing something because of one’s duty, not because they have been influenced by others. For example, if a business man gave a customer the correct change he should be doing it out of duty as it is morally right, not out of selfish reasons because it will make him and his business look impressive; this would make his doing morally wrong.
Additionally, employers could list bill and permit those employees that wish to use the tax credit, the option to pay his or her insurance premiums in the way of payroll deduction. The Affordable Care Act will allow uninsured Americans to have a choice of insurance. Allowing consumers to choose the best plan that suits his or her needs, will help lower the cost of health care and premiums. The Rising Number of Uninsured Americans: How adequate is our health system? (2003).
I think it is essential that the catering service also have that standard. This will ensure that there is no profit loss from make the decision to do these services. In order for them to be competitive they focus on value added services instead of discounting and subtracting profit. Another question could be what the value of the product or service is to the buyer. Kudler Fine Foods has a competitive advantage because customers already use their facilities for parties.
Options can range from published recognition to merchandise such as shirts that the company makes. Time off with pay can also work to motivate employees for hard work. I would recommend that CCL consider alternatives such as free products and time off as these will be less costly to provide than the stock options. Doing an employee survey would provide feedback to the rewards that the employees would value most. 5.
Managed care provides patients with several options. These options include managed fee-for-service indemnity insurance; a preferred provider organization (PPO) option; or access to all providers. Providers were paid based on fee-for-service, and enrollees have the financial incentive (pay a lower premium) to use the PPO providers or out of the network providers. In this sense, if fee for service is handled by a third party, it can be considered as managed
After the market research has been measured over time the business should be able to use the information to improve the business and assist customer’s needs. Market research also gives the business an idea for how much customers would pay for the product. Primary Research is new data that has not been collected before. It allows business to focus on customer’s needs and interests. The advantages of primary research are that the information is up to date and it helps answer businesses questions.
Therefore, maximizing profit without causing destruction to the business culture can be a balancing act for most organizations. Businesses have an obligation to establish and maintain an impartial balance between money and company ethics. This can be a challenging situation for business people to make decisions on the pros and cons of
Pro forma financial information is generally used to illustrate the effects of transactions such as business combination, and change in capitalization. There are countless reasons on why companies use pro forma statement in their business, the most significant is the planning and control received when using pro forma. The process of using pro forma statements are less time consuming, they help businesses evaluate and make a better distinction between business plans (Scarborough, Wilson, & Zimmerer, 2009, p. 196). Pro forma statements are an excellent outlet for resources that will help a business forecast expected earnings should the company chose to merge with another company or even if the company wanted to sell off part of it operations (Scarborough, Wilson, & Zimmerer, 2009, p. 196). The pro forma statements are commonly used when applying for a business loan.