Coco Bliss Bulimba
Prepared by: Bianca Eastley
Date: 11th of January 2015
The purpose of this report was to identify the current environmental issues currently faced by Coco Bliss Bulimba.
The environmental issues that have been identified include the increased interest in health fitness and healthy
TABLE OF CONTENTS
Table of Contents 2
1.0 Introduction 3
2.0 Environmental Factors 3 2.1 Social and Cultural Forces 3 2.2 Demography 4 2.3 Political and Legal Forces 4 2.4 Economic Conditions 4 2.5 Technology 5 2.6 Competitive Environment 5
3.0 Conclusion 5
4.0 References 6
In the current marketing environment there are many factors that can influence a small businesses marketing system. During this report the environmental factors will be explored and their influences on Coco Bliss Superfood Bar will be identified.
Coco Bliss Superfood Bar is located in Bulimba, Queensland. Coco Bliss is a relaxed café specialising healthy food products including in muesli, protein shakes, cold-presses juice, raw treats and fair trade coffee.
2.0 ENVIRONMENTAL FACTORS
A small business can be affected by many factors in the marketing environment, these factors include social and cultural forces, demographics, political and legal forces, economic conditions, technology and the competitive environment.
2.1 SOCIAL AND CULTURAL FORCES
In recent years there has been an increased interest in healthy eating and fitness within Australia. Australians are becoming aware of the importance of keeping active and maintaining a healthy diet. Research shows participation in aerobics, fitness or gym activities has increased from 13% in 2005-2006 to 14% in 2009-2010