Market Plan

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New Product Launch Marketing Plan, Part I Tony Moses MKT 571 August 18, 2014 Robert Dratwa New Product Launch Marketing Plan, Part I Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, portable digital music players and other network solutions across the United States and abroad (Apple, 2014). Apple Corporation is a highly successful organization that aims to advance in the technology field through its high quality and innovative products. The success of Apple is primarily based upon its innovation and dynamic technological advancement it takes to give its customers the ease and luxury to use its products. Apple’s latest product iPad launched to compete with existing computers and tablet technology, as it is a portable high tech device for the usage of all needs of an individual whether personal or business use. The purpose of this paper is to develop a new product launch marketing plan. To accomplish this, a look into the market needs, market growth, SWOT analysis, and potential competition. Additionally a look into the product offering and definition, justification for choosing the IPad, and a 10 question survey is also discussed. Market Needs Apple faces a challenging marketing environment, much like its competitors, due to the current economic environment, government budget uncertainty and the political environment. Despite these challenges they remain good corporate citizens and seek to maintain and grow brand loyalty. As part of this they continue to make product improvements that are more user friendly for all users to include the business industry. Apple and IBM have forged a partnership which will allow Apple to cater to the business world by adding business software and solutions to the currently offered mobile devices. Apple is bringing IBM’s big data and analytics capabilities to an improved iPad

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