Market Opportunities Essay

610 WordsJul 28, 20143 Pages
Directions SUBDOMAINS: 327.1 - CREATING & MANAGING CUSTOMER RELATIONSHIPS 327.2 - MANAGING PRODUCTS & SERVICES 329.1 - PLANNING FOR STRATEGIC COMPETITIVENESS Competencies: 327.1.1: Market Opportunities - The graduate analyzes the market to identify opportunities to gain competitive advantage through marketing activities. 327.1.2: Integrated Marketing Communications (IMC) - The graduate designs an integrated marketing communications effort and makes recommendations to maximize its effectiveness. 327.2.1: Product and Service Planning - The graduate assesses the industry environment to determine the competition for a new product or service and designs the customer experience. 329.1.1: Environmental Scanning and Competitive Analysis - The graduate assesses the environment and the competitive situation for the purpose of developing a strategic plan. ________________________________________ Introduction: As a business manager, you will often be asked to evaluate and expand current business and marketing models. For this task, you will be selecting a business that has no current online system or that would like to expand its online presence. When selecting a company, you should consider the types of services or products that the company offers and how they would translate to an online environment. For example, it would be easy for a book store to sell books online. However, a beauty salon would have a harder time. Though the salon might be able to sell services online, customers would actually have to go to the physical location to receive the service. Whatever type of company you choose, make sure it fulfills the objectives of the task. Note: Any information that would be considered confidential, proprietary, or personal in nature should not be included. Fictional names could be used instead of the actual names of people, suppliers, the company, or

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