Market Mix Essay

889 WordsNov 14, 20134 Pages
MKT/421 October 31, 2013 Jan Leon Woznick University of Phoenix Week Three – Kudler Fine Food Virtual Organization Kudler Fine Foods is ready to develop changes within the organization to further increase revenue and depress costs. I will demonstrate the importance in exploring the purchasing strategies and growth tactics to make Kudler Fine Foods the best priemere grocery chain in San Deigo, California. Kudler Fine Foods currently has stores located in San Diego, La Jolla, Del Mar, and Enchitas, California. Kudler Fine Foods is a gourmet grocery store chain where shoppers can find the best bakery products, quality meats, produce, cheese, dairy products and vast imported wine selection. One of the goals of the company is to expand their services and improve operations to make sure that it is ran as effiecient as possible. One of the goals of management is to change the consumer purchasing cycle. Today Kudler Fine Foods is well known and is gaining popularity among consumers who seek to purchase priemere grocery products. The Importance of Marketing Research and Strategy Preparing a marketing strategy requires information that can be found within the organization. Developing a new marketing plan can be handled in several ways. The plan can be impacted by the size of the organization, the amount of products the company carries, the vast services rendered, and the size of the target market segments. The following steps are the needed to understand the direction of the organizations marketing planning process: • Situation Analysis • SWOT Analysis • Quantifiable Objectives and Goals • Strategies and Tactics to meet objectives and goals • Accountability/Responsibility for completing tactics • On-going monitoring

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