Markert Analysis

1104 WordsSep 5, 20145 Pages
Current Market Situational Analysis of Mary Kay Time-Wise Product line MRKT 310: Marketing Principles University of Maryland University College April 13, 2014 Professor Jeanne Oxley Current Market Situational Analysis of Mary Kay TimeWise Product line Conduct primary and/or secondary data research to identify and capture demographics (e.g., age, income, etc.) The TimeWise Miracle Set is capture around any age, income or demographic group. The target of this set is a person who cares about the appearance and quality of his or her skin. The TimeWise® Miracle Set® provides incredible age-fighting results to help you maintain younger-looking skin. (Mary Kay) This four-product regimen delivers 11 age-defying benefits: cleanse, exfoliate, freshen, energize, hydrate, smooth, visibly firm, soften, protect, renew and reduce the appearance of fine lines and wrinkles. And it even works for those with sensitive skin and rosacea.* The Miracle Set® includes TimeWise® Age-Fighting Moisturizer Formulated with a patented† complex that reduces the appearance of fine lines and wrinkles. Helps skin feel smoother, firmer and look younger when used with the TimeWise® 3-In-1 Cleanser. Hydrates for up to 10 hours. (Mary Kay) * 1st product is the TimeWise® Day Solution Sunscreen Broad Spectrum SPF 35: Helps prevent sun damage such as fine lines and discoloration before it occurs by shielding skin from damaging UVA/UVB rays. Together, TimeWise® * 2nd product is the Day Solution Sunscreen Broad Spectrum SPF 35** and TimeWise® Night Solution deliver the exclusive Pronewal® System around the clock with crucial protection during the day and boosted renewal at night. * 3rd product is the TimeWise® Night Solution Vitamin-rich Nutribeads® microcapsules burst as the serum is released to deliver highly effective antioxidants essential for the renewal process.

More about Markert Analysis

Open Document