Manipulation of the 18th Century Parents for Commercial Profit

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“Manipulation of 18th Century Parents for Commercial Profit” Do you remember your parents reading storybooks to you when you were little? Everyone, in some way or another, in this day and age, had books as a child. It was no different for children of 18th century Europe. However, those books were the beginning of commercial profit movements, and the article I read goes over a few strategies authors used to get mothers and guardians to buy more and more of their books. The article is called: To the Rescue: “A Case Study of the Prefaces to Late Eighteenth Century Children’s Books.” Written by: Alexandra Pruneen and was found in the European Academic Research magazine, volume 1, issue 3 from June 2013. You can find the article at the link below: http://euacademic.org/UploadArticle/21.pdf In 18th century England, authors such as Ellenor Fenn, Mary Lamb, and Jane West were well known for their children’s books. They wrote and sold many books, and to the public eye, they were doing it as educators. No one would have guessed that they were just after profit! They put little things into their writing, such as: “to the little people” or “to the hard working mums” on the dedication pages, severely empathizing with the parents on the hardships of child raising, they used guilt trips to make the mothers feel bad for “neglecting their children,” and even telling the parents they “tested the books on their own children,” all to convince the parents to buy more of their products! Did these strategies earn the women the commercial profit they desired? According to the article, not all of them did. The author points out that empathizing and actually teaching the parents and children was a much better way to sell more books. However, those who used the “guilt trip” ploy (Making the parents feel guilty for neglectful parenting,) did not sell many products. I believe the best
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