Managing Service Quality

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MS6104: Individual Reflection Managing Service Quality Quality is defined as the standard of something as measured against other things of a similar kind, and its degree of excellence. Quality management is an organization-wide approach to understanding precisely what customers need and consistently delivering accurate solutions within budget, on time and with minimum loss to society. – Chartered Quality Institute Managing service quality is ensuring the effective design of processes that caters to customers’ needs, minimizing defects, managing emotions, expectations and experiences. In the service view of quality, businesses must recognize that consumers also participate in setting specifications. Managing Service Quality’s ultimate aim is to have satisfied customers. Michaela Martin and Antony Stella (2011, p9) This also includes measuring all process elements, the continual improvement of the products, services and processes that ultimately delivers to the customer. Quality management is also referred to as business management or integrated management. We can measure Quality with the SERVQUAL model. SERVQUAL stands for Service Quality, an effective analysis tool available to service industries for studying the difference between customer expectations from service and perceptions of service quality. It is also a helpful tool to manage the entire business so as to minimize poor communication internally and externally that could hamper business progression. Dr. Arash Shahin. (2011) There are many gaps in the service industry that the management might fail to see in the service sector. SERVQUAL identifies the various service quality gaps that may exist in the service process, as failure to recognize these gaps may be detrimental to the business. Dr. Arash Shahin. (2011) The gaps SERVQUAL can identify are: Gap 1: Customers’ expectations against

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