Manager Essay

280 Words2 Pages
A report forecasts that more than half of this year’s growth in luxury goods will come from China, where sales are set to soar by 24% in 2012. The country is already the largest market for jewelers after America and for gold after India, and is gaining fast on both leaders. With China's appetite for Western goods, luxury brands stand to be big beneficiaries. Prada and Gucci owe a third of their global sales to the rich in China. Diamond jeweler De Beers, an LVMH brand, opened its first store in China less than a year ago in Beijing. Louis Vuitton boutiques are continuing to expand and even making a push into the country's second- and third-tier cities, even though they already boast multiple locations in China's big and thriving cities. Chinese consumers have also embraced Coach, which listed depositary receipts on the Hong Kong stock exchange last year and operates more than 80 locations through Hong Kong and China. is the first online store selling globally renowned brands in China. The founding members are western educated and possess international vision coupled with rich overseas experience. The website unites international top brands to provide more than three hundred luxury lifestyle goods to Chinese urban middle class, including brands such as Louis Vuitton, Chanel, Prade, Versace, Coach etc. All of their products are guaranteed to be authentic and high quality. The website’s merchandise is woman and man’s fashion attire and accessories including handbags, cosmetics, perfumes, watched and fine wines. Their goal is to grow into the largest leading website for luxury goods in China and provide a new and pleasant luxury purchasing experience for Chinese middle

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