Management Queries Essay

318 Words2 Pages
Answer Questions: 1) What is your assessment of Daimler-Benz's operations in many different fields? Daimler-Benz, with more than 300,000 employees worldwide, consisted of four major groups: The first, by far the biggest and most successful group, was Mercedes-Benz with about 200,000 employees. It is best known for its passenger cars and commercial vehicles. [THIS BUSINESS UNIT HAS THE CORE COMPETENCE AND HENCE VERY SUCCESSFUL. -------------------------------------------------------------- The second was the AEG Daimler-Benz industries in the business of rail systems, microelectronics, heavy diesel engines, energy systems technology, and automation. [THIS BUSINESS UNIT HAS TOO MANY SUB-UNITS AND WIDE DIVERSIFICATION AND LACKS CORE COMPETENCY IN SOME WHICH AFFECTS THE OVERALL PERFORMANCE. ---------------------------------------------------------------------------- The third was the Aerospace Group in the business of aircraft (the company has a more than one-third interest in the Airbus consortium), space systems, defense and civil systems, and propulsion systems. [THIS BUSINESS UNIT HAS MANY SUB-UNITS AND ARE INTEGRATED AND HAS THE CORE COMPETENCY / HENCE IS SUCCESSFUL.. ---------------------------------------------------------------------------- Finally, there was the Inter Services Group consisting of systemshaus, financial services, insurance brokerage, trading, marketing services, mobile communications services, and real estate management. [THIS BUSINESS UNIT HAS TOO MANY SUB-UNITS AND WIDE DIVERSIFICATION AND LACKS CORE COMPETENCY IN SOME WHICH AFFECTS THE OVERALL PERFORMANCE. ============================================================= 2) Should the various groups operate autonomously? What kinds of activities should be centralized? [THE BUSINESS UNITS

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