Introduction Easy jet strategy and vocabulary Easy jet is a low cost, efficient, and flexible airline that is been driven by scale and cost advantage, high assets utilization, and efficient capital structure. ‘Sir Stelios Hahi-Loannou founded it in 1995’ (Easy jet corporate media file, p.3) and had its first flight from London Luton to Edinburgh and Glasgow. It has headquartered at London Luton airport with about ‘8446’ employee through UK and Europe. They have 3000 short-haul aircraft in operation in Europe, which were centre on ‘pan European primary airports’ that delivers friendly services, efficient and at low cost (p.6) to their customers. Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12).
WestJet Vacations scored higher than the other vacation companies for overall satisfaction, likelihood to recommend and customer service. Canadian travel agents have also voted the WestJet Vacations website the best among approximately 20 tour operators. WestJet continues to grow its airline partnerships and currently has 27 alliance relationships with airlines around the globe. These partnerships bring additional guest traffic to the airline and have also made it easier for WestJet guests to reach an expanded network. So for now, Westjet is one of the leading airlines in Canada and is among top six airlines over the
Beaucratic Control Southwest Airlines makes good use of bureaucratic control methods in very positive ways. Because of the effective management of the airline, Southwest “has not experienced a loss since its 2nd year of operation” (Butler, 1993). Southwest was the only major airline to earn a profit in the first quarter of 2008, and they plan to continue growth while other major airlines are downsizing to lower costs (Koenig, 2008). This is a testament to the bureaucratic controls that Southwest Airlines have
Quality – WestJet’s culture emphasizes a fun and friendly atmosphere for all travellers and empowers employees with bottom-up management. Customer service is of the utmost importance to WestJet and is shown in the enthusiasm of it employees, which is yet another competitive advantage over its competitors. Delivery – WestJet has been able to implement changes in its operations with the use of dual boarding and the continued use of the same type of planes. Because of this, they are able to boast that they have the best on-time arrival performance to its competitors within 15 minutes of the original scheduled time. 3.
WestJet Vacations Launched on June 1, 2006, WestJet Vacations provides guests with affordable, reliable and easy to book travel packages. Leveraging WestJet’s friendly image, extensive network and value proposition of being Canada’s second largest airline, WestJet Vacations offers guests a unique and customized
The A380 made its first commercial flight in 2007. Capable of flying over 8000 nautical miles without refuelling, the A380 would be ideal for long-haul passengers and freight applications. By 2009, A380 production was several years behind its contracted delivery schedule and some airlines cancelled their orders. The survival and future success of Airbus, including the employment of 52,000 people at 16 sites in France, Germany, UK and Spain, depended critically on A380 meeting its sales targets over the medium and longer term. Airbus and Boeing focus on medium and long-haul jet aircraft with 100+ seats.
HARVARD BUSINESS SCHOOL 9-201-028 REV: APRIL 26, 2004 BENJAMIN ESTY Airbus A3XX: Developing the World's Largest Commercial Jet (A) Aviation is a great business to be in, provided you have limitless money at your disposal, limitless confidence in your ability to get everything right the first time, and limitless resolve and iron nerve,' EADS (Airbus) is betting the company on this aircraft. 2 On June 23, 2000, Airbus Industrie's Supervisory Board approved an Authorization to Offer (ATO) the A3XX, a proposed super jumbo jet that would seat from 550 to 990 passengers, have a list price of $216 million, and cost $13 billion to develop. Before the Board would commit to industrial launch, the point at which significant expenditures would begin, it hoped to secure orders for 50 jets from as many as five major airlines. While Airbus had been courting potential customers for many years-in fact, development had been underway since 1990-the ATO gave the sales force permission to begin taking firm orders for the plane with delivery starting in 2006. Airbus management announced the first orders for the A3XX at the bi-annual Air Show in Famborough, England, in July 2000.
All of these elements helped cut costs and make Southwest profitable every year since its founding. They kept it simple and inexpensive. 2. What values do the airline customers-both business and leisure travelers- seek when they buy air travel tickets? Has Southwest done a better job than competitors of meeting the needs of these air travelers?
It had worldwide distribution presence - primarily through retail photography stores, film processors, and professional photographers. Company’s competence and Competitive capabilities Competency: Eastman Kodak has been Leveraging competencies in film and paper media, color management. It has been known for the best quality films and cameras worldwide. Its journey of more than 100 years has helped to gain the experience and excel in its
However, a successful company like Amazon.com also has its own actual problems. What is the actual problem? Since the 1990s the company has invested heavily to quickly develop the best-in-class retailing, fulfillment, and customer service capabilities required to support its rapidly growing and increasingly complex business. During 1998 and 1999, Amazon.com spent over $429 million to build a state-of-the-art digital business infrastructure and operations that linked nine distribution centers and six customer service centers located across the United States and in Europe and Asia. However in late 1999 this distribution infrastructure provided 70 percent to 80 percent overcapacity.