When the rest of Europe discovered the chocolate drink, it became a hit on the continent. To keep up with the demand, plantations were established in the New World by many of the European countries. However, cacao and sugar were expensive imports, so chocolate became a symbol of wealth and power. In France, chocolate could only be consumed by members of the Royal Court for a period of time. Chocolate became widely
2) The price is also reasonable. With a box of Ferrero chocolates. You'll introduce them to a world of incomparable sensory pleasure. http://www.ferrerorocherusa.com/tips-discover.php http://www.ferrerorocherusa.com/history-story.php http://www.ferrero.com/products/the-most-famous-products/ferrero-rocher/a-brillant-idea/ https://www.behance.net/gallery/6871591/Ferrero-Rocher-Repackage Market skimming: This Ferrero Rocher chocolate usually set at a higher price than other brands of chocolate but there are still some customers willing to buy due to good quality, strong branding, luxuries ,unique and more healthy. It is cater for middle to higher income customers
Chocolate Industry Introduction A chocolate is a confectionary which is often packaged in a form of long bar or just a small bar. These chocolate bars are enriched in vitamins and proteins as they struggle to retain their sweetness. Chocolate is extremely famous for the different purposes like giving gifts, cooking, and for individual consumption. Because of its demand small businesses are focusing on rendering the items that are made up of chocolates. Chocolates are usually readymade for consumption.
A chocolate bar consists of a rich chocolate that is, mainly, made from cocoa and milk. It is healthy, yet enjoyable for a fine afternoon snack. The chocolate bar is a source of calcium, and we all know that you need calcium to build strong bones. So when your mother asks, “did you get your source of calcium today?” You will be able to answer with the truth and say, “yes, mom, I made sure to get my calcium today.” Cocoa has been proved to release endorphins in your body, which will raise your serotonin levels. This will improve your mood and make you a happier person to be around.
History and Production of Chocolate Chocolate has become one of the most popular flavors in the world. Not only is it an essential additive in many desserts, but it is also used in some food cuisines as well such as Mexico. This delectable taste has made such a staple in the world that it is even given as gifts for special occasions and a part of most holidays. Let’s explore this wonderful creation and journey back to where it all began. Chocolate has a long-storied history from aristocratic, chocolate as medicine, to chocolate as an indulgence.
The market for specific brands of chocolate bar has transformed in recent years. Mars (2012) stated an expansion of the self-proclaimed “count-line bar” (formed comparable to a Mars bars) suited nothing special as individuals eaten chocolate on the get-up-and-go by means of contrasting to deskbound in a flat with an old-style bar of chocolate. Businesses had to answer to these variations. Newspaper (2005) stated that Rown tree (currently retained by Nestle) new appearance of the aero bar in addition to Vora (2007) stated that Cadbury brought out an opposing bar known as Wispa. Equally these were aimed to feat this climbing
The Mediterranean diet is known for being as tasty as it is healthy, and the fact is this is largely in part to the natural produce cultivated and harvested in the region. However many of the ingredients now central to many of the typical Spanish dishes were not even heard of over 500 years ago, we're talking about the popular and versatile potatoes, tomatoes, peppers and cocoa, all of them were brought from America upon its discovery. Cocoas in particular is just one of those ingredients that has changed eating habits across the world. Where would we be without chocolate? It is thanks to the Spanish sweet tooth that this treat became so popular across the world.
swot analysis Internal Strengths • Mars is one of the Top Products in the Mind of Consumers • Milky Way is a Top 10 selling candy bar • Mars products outsells chocolate candy market internationally • Mars is a High Brand Preference in consumers • There is an established image and advertising presence for Mars products • There is a large variety of Milky Way products : Milky Way Original, Milky Way Lite, Milky Way Midnight all available in regular, king and fun size. There is also an ice cream product. Internal Weaknesses • Mars has many different products in which it has to promote • M&M’s is the number one selling candy in the chocolate market; however this product steals most of the promotion and advertising money • Milky Way has a low sales percentage of Mars domestic market share • Because of constantly changing campaigns, people are not aware of Milky Way’s positioning in the market External Opportunities • 81% of households consume chocolate candy • Women are reluctant to eat fat grams through chocolate consumption • There is a growing interest in dark chocolate • The market is still maturing in America as well as internationally • Ex. Switzerland has 22.4 pounds consumption per person per year. America only consumes ½ of this.
To this point "chocolate" as we spell it today, had been spelled variously as "chocalatall, "jocolatte", "jacolatte", and "chockelet.11 In 1847, Fry & Sons in England introduced the first "eating chocolate," but did not attract much attention due to its bitter taste. In 1874, Daniel Peter, a famed Swiss chocolateer, experimented with various mixtures in an effort to balance chocolates rough flavor, and eventually stumbled upon that abundant product -- milk. This changed everything and chocolate's acceptance after that was quick and enthusiastic. GROWING COCOA BEANS Cocoa beans are usually grown on small plantations in suitable land areas 20 degrees north or south of the Equator. One mature cocoa tree can be expected to yield about five pounds of chocolate per year.
What factors that motivate consumers the most and also try to access what needs the Ethel’s experience appeals to most. Ethel’s Chocolate Lounges opened to the public with the appeal of familiarity of the Mars name. To the consumer, remembrance of the household name famous for M & M and Snicker Bars which has been around for generations has a great appeal. This, coupled with the unchanged taste, pureness and smooth textures which Mar’s products are noted for, appeals to the consumer as they always meet their expectations. By its unique taste, luxurious décor and relaxing ambience customers are drawn to Ethel’s Chocolate lounges.