According to Gibson (2012), “customers can often confuse needs, wants, and expectations, but what they do want is to be acknowledged, understood, treated fairly, and feel in control of their experience” (pp. 10-11). This may not be easy to cater to as “each customer is unique” (Gibson, 2012, p. 6) and they might each have various reasons for buying or shopping for a specific product. For some customers money is no object, while for others they may shop on a strict budget. Therefore companies should remember to treat each customer with respect, regardless of how much money they are spending, because they never know if in the future the customer might make a larger purchase (Gibson, 2012, p. 15), or perhaps spread the word to a friend or family member who might spend significantly more money with the company.
Personal Values Ethics in business practice is critical to the longevity and livelihood of an organization. Without a true understanding of the ethics and values by which a company abides, one can never be successful within the organization. Kudler Fine Foods (KFF) has a distinct understanding of what is important to their organization and the people who run the organization. In this paper I will discuss my personal thoughts on ethics based on the Williams Institute Ethics Awareness Inventory (EAI) (2006) and relate how my ethics and values align with a managerial position at Kudler Fine Foods. Recently, I had the opportunity to use a tool to test one’s perspective on ethics.
This could be ensuring that all staff is using best practice and everyone is working in the same way. What impact would their be on the service provided by the business, with the change on working methods will the service offered to clients suffer or will it benefit the client. Failing to review the impact of change could lead to failing within a business. It is important when changes are being implemented with in a business that staff are fully trained and supported throughout. Most businesses would have a change manager who would implement the changes.
If a customer is not happy with service they received in a store, they are more likely not to return regardless of the quality of the product. Kudler’s objective at this point may be to hold customer service seminars for their employees to increase the level of customer service their clientele are receiving. Giving incentives to employees for great customer service is likely to improve the level of customer service produced by employees towards the clientele thus improving the likelihood of return shoppers. The surveys given to customers reflect on the prices of Kudler’s products as
The quality of services that is an employee gives to a customer is the reason why customers return to the company. “In service firms, where the interface with the customers is broad and intense, all contact personnel must be well attuned to the mission, goals, strategies, and systems of the company. Otherwise they cannot represent their firm well and successfully handle all those crucial contacts, known
Business coursework creating a Marketing proposal Every business has a marketing department. Marketing about understands the customer’s needs and wants if you fail to impress your customers they would turn to someone else like your competitor. To prevent this happening you must • Understand consumers needs • Understand and keep ahead of the competition • Communicate effectively with its customers to satisfy customer expectations • Be aware of constraints on marketing activities Therefore successful businesses in this world now have a secret behind there success but to be successful you must have an excellent marketing objectives. Marketing objectives are an essential part of the marketing plan as they provide
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
Week Three Learning Team Reflection As a team member, the lines of communication must remain open. In most corporate environments, managers often find that delegation presents as key to tackling his or her increasing responsibilities and in meeting company objectives. Effective delegation requires the delegator to identify the right person for the job. First clarifying to the associate what he or she wants the individual to do remains essential to effective delegation. Next, specify the range of employee discretion and allowing employees to become a part of the business will help the employees understand why the company has to make decisions for individual jobs.
Lowe’s has individual departments within the store and a structured management staff to ensure that the business is operationally sound. The core goal for the company is also the same; to service the customer and out-perform the competition. The main kinds of Operations and Materials Management costs that companies have are: raw materials and components, plant, labor, inventory and distribution. This affects their OMM by dictating what the company's overall ability to service its customers and perform will be. If a customer does not have enough or proper computer tools and equipment it will affect the OMM by preventing it from producing enough finished products.
| Communication | Clear expectations lesson the likelihood of misunderstandings. Open communication building trust and repor. | Some employees are apt to abuse an “open-door” policy. | Training and Development Programs | Gives Employees the skills and knowledge needed to do the job correctly and to act the way they are expected to in the corporate setting. | Employees may before you can take advantage of your investment in them.