Mana Essay

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Foundation Simulation Annual report MANA 4322- ORGANIZTIONAL STRATEGY Company: Chester - F64450 Ariana Cadena Jason Scanlan Syed Ali William Rodriguez Executive Summary [1] Our company adopted the Niche Differentiation strategy. We will gain a competitive advantage by distinguishing our products with an excellent design, high awareness, easy accessibility, and new products. We will develop an R&D competency that keeps our designs fresh and exciting. Our products will keep pace with the market, offering improved size and performance. We will price above average. We will expand capacity as we generate higher demand. Vision Statement [1] Premium products for the technology oriented customers: Ferris brands define the cutting edge. Our primary stakeholders are customers, stockholders, management, and employees. Research and Development [1] We will have multiple product lines in the High Tech Segment. Our goal is to offer technology oriented customers products that match their ideal criteria for positioning, age, and reliability. Marketing [1] We will spend freely in promotion and sales in the technology segments. We want every customer to know about our superb designs, and we want to make our products easy for customers to find. We will price at a premium. Production [1] We will grow capacity to meet the demand that we generate, avoiding second shift/overtime when possible. After our products are well positioned, we will investigate moderate increases in automation levels to improve margins, but never at the expense of our ability to reposition products and keep up with the High Tech segment as it moves on the perceptual map. Finance [1] We will finance our investments primarily through stock issues and cash from operations, supplementing with bond offerings on an as needed basis. When our cash position allows, we will establish a

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