Malan Essay

1102 Words5 Pages
2.0 LITERATURE REVIEW Strategic performance evaluation: descriptive and prescriptive analysis Based on descriptive and prescriptive analysis a practical model for performance evaluation is developed. The model proposed comprises key drivers of performance, including internal and external factors, as well as both quantitative and qualitative factors, simultaneously. The testing results show that the evaluation outcomes differ as a function of the criteria used, the weight assigned, and the meaning given to each criterion. Using the same criteria with a different weighting scheme results in different outcomes for the same performance. Performance evaluation is perhaps the most powerful management tool for strategic deployment in both private and public settings. Performance evaluation focuses on how to effectively evaluate performance for public service units, such as municipalities, police units, fire stations and/or public utility services. The difficulty of measuring strategic performance in these cases arises from the fact that each service provided is quite distinct, and the primary goal sought is not profit. It is mainly providing the best possible service to the community and the public at large. Additionally, many stakeholders are involved; each category has different interests and goals that are in conflict. The individual stakeholders’ expectations may be different as well. Furthermore, the services provided result in both tangible and intangible outcomes, which may be hard to measure. To evaluate strategic business performance in such cases, our plan starts with a brief review of current literature followed by a discussion of the main drivers, and conditions of effective performance evaluation systems. Based on this discussion, a model design is developed. The proposed model synthesizes and extends current views, and makes use of the analytical hierarchy

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