Magnasoles Rhetorical Analysis Essay

608 Words3 Pages
Sam and Dean Winchester Period 5 Ms. Burke MagnaSoles Rewrite Although the author of the recent article in The Onion entitled, “Revolutionary New Insoles Combine Five Forms of Pseudoscience”, uses an appealing vocabulary to advertise the MagnaSoles insoles, the author of this article uses sardonic word and phrases and a boldly sarcastic tone to communicate the idea that audiences who read advertisements, such as this one, should be cautious of the false message many advertisements send about their products. From the beginning of the article, the author uses appealing words so that readers may be trapped into the idea of thinking that MagnaSoles actually help to reduce the pain in a person’s foot. The author attempts to persuade readers…show more content…
The author says, “According to scientific-sounding literature” (Onion 18) and “take advantage of the semi-plausible medical technique” (Onion 20-21) to hint to the audience that the advertisement about MagnaSoles is not to be relied upon. The phrases “scientific-sounding” and “semi-plausible” do not make the effectiveness of the insoles sound promising to those readers who realize the article’s true message. The author also uses words such as “pseudoscience” (Onion 35), which means fake science, “Terranometry” (Onion 38) which is a form of fake science and “comfortrons” (Onion 51) which is a fake word. These three words are big giveaways, to those who understand the article, that those who supposedly created the MagnaSoles insoles aren’t being truthful about how the insoles were developed and how the insoles help to heal a person’s feet. The author also includes the statement of chronic back-pain sufferer Geoff DeAngelis who asks, “Why should I pay thousands of dollars to have my spine realigned with physical therapy when I can pay $20 for insoles clearly endorsed by an intelligent-looking man in a white lab coat?” (Onion 65-68) who uses his boldly sarcastic tone to communicate that it’s more reasonable and more reliable to get help for the pain from a trained doctor or therapist rather than from some random man who dresses like a doctor or therapist. Overall, the author hopes that his audience will not only be cautious of the false message this article sends about their product, but of advertisements in general who may be sending a misleading message about their products
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