Magnasoles Essay

907 Words4 Pages
“MagnaSoles” Although it seems that “MagnaSoles” is a fantastic product using social proof, nevertheless the author uses assertion to prove that in today’s society many products are falsely advertised and believed by the public to easily. The author uses social proof to make “MagnaSoles” seem like amazing product that people should buy. The article “ Revolutionary New Insoles Combine Five Forms of Pseudoscience” written on March 31, 1996, advertises a new product called “ MagnaSoles,” in which are made up of five different forms of pseudoscience. These insoles not only are made out of multiple pseudosciences, it helps medically with the consumer’s feet. The article also continues to brag about the insoles by saying how they help your body heal while walking. The insoles aren’t just for comfort alone, but also to heal your body’s pains. The author uses social proof by having Dr. Arthur Bluni say, “What makes MagnaSoles different from other insoles is the way it harnesses the power of magnetism to properly align the biomagnetic field around your foot,” (6-10), by Dr. Bulni saying how the insoles is medically great, in which people see that a doctor says it’s good so the customer is gullible enough to believe everything the doctor says. By using science as proof to the public that the insole is worth buying Dr. Bulni continues to say, “MagnaSoles is not just a shoes insert, it’s a total foot-rejuvenation system” (19-20), having a doctor say something is true makes sit seem to be true that the insoles “[enables] your soles to heal your body as you walk” (28-29) meaning that the “MagnaSoles” fix your body’s pain as the day goes on. Customers are also to believe information they read on the internet such as, “Only MagnaSoles utilize the healing power of crystals to re-stimulate dead foot cells with vibrational biofeedback … a process similar to that by which medicine

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