Maggi Product Life

1850 Words8 Pages
. Introduction The strength of Nestlé’s brands has given the company an unparalleled position on a global basis across a wide range of product categories. Six worldwide corporate brands, Nestlé, Nescafé, Nestea, Maggi, Buitoni and Friskies contribute about 70% of the group's total sales, with the Nestlé brand itself contributing 40%. These brands are the first choice of consumers around the world, whether as standalone brands or in combination with product brands such as KitKat and LC1. Nestlé also owns regional and national brands with which consumers have a close and often longstanding familiarity. These brands enable consumers to express their individuality and to respect their traditions whilst still enjoying the quality of a Nestlé product and, as such, are key elements of the Nestlé portfolio. Nestlé’s brands and products are the focus of continual innovation and renovation so that they will be relevant and appealing to today’s and tomorrow’s consumers. As important as ensuring that brands meet and beat their consumers’ expectations is ensuring that they are available whenever, wherever and however our consumers want them NESTLE-was originated by Henri nestle in 1866 and is a Swiss company. It markets its products in 130 countries across the world and it sells over a billion products every day. The core experience of nestle is nutrition and it generally focus on health and wellness, their foremost consideration is good food and good life to all consumer. Vision "Nestlé aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality." To achieve this vision Nestle has two steps to follow, first is High quality and collaboration, which is integral part of any food business to flourish and second is Focus on e-business and websites. Nestle has started investing heavy in development of e business

More about Maggi Product Life

Open Document