Magazine Business Proposal Essay

1597 WordsNov 8, 20117 Pages
Introduction These days, among the 500 publishing companies operating in Malaysia, only about one-third can be considered as very active. However, by the size of retail outlets actively operating prove there are still opportunities of success in publishing industry, especially Magazine. According to the statistic, an optimistic count of bookstores nationwide is 600 outlets of varying sizes for all of 23 million people, thus, about one bookstore for every 38,000 people. About 45% of these outlets are concentrated in the Klang Valley especially in Kuala Lumpur and Selangor area. (Dato’ Ng Tieh Chua, 2005) About 20% are in the northern area especially Perak and Pulau Pinang. In Johor, about 60 book outlets (10%) are actively involved in book selling. (Dato’ Ng Tieh Chua, 2005) Brief Description Look Magazine is a brand new Magazine that represents young and urban Malaysian that promotes freedom of expression, in general sense, Look Magazine allows youth generation to express their emotion and there is a few of spreads are written by readers or contributors. Look Magazine ensures content that is real and existence. Look Magazine involves of music, movie, fashion, food, parties, IT gadget, art, beauty, finance, sport and many mores. According to given research, Look Magazine has targeted its customer demographically, roughly 45% of readers from the age of 18 to 24 year old, 40% readers from the age range of 25 to 34 year old, 7% of readers are from age of 35 to 44, 4% of readers from age of 13 to 17, the rest are 55 year old and above. Look Magazine has been given RM 100, 000.00 as start-up capital. SWOT Analysis << Please put this Table in Appendix >> Strengths (internal)1. We have good writer, designer, editor, photographer (We have good creative talent & skills)2. We have good teamwork & passion for magazines as the entrepreneur3. We have

More about Magazine Business Proposal Essay

Open Document