Macro- Environmental Research Paper

436 Words2 Pages
Lite n Easy is an exclusively Australian business and has been ‘making it easy to eat well since 1986.’ The organisation deliver great tasting, healthy meals that make it easy to lose weight and manage your weight. It’s also a convenient solution for time poor people who are too busy to shop or cook every day. Currently Lite n Easy operate solely in Australia and are looking for a potential global expansion into Singapore. Singapore is a melting pot of many different cultures and nationalities, providing many culturally inspired cuisines and is considered the most innovative country is the Asia Pacific region. Food is a vital part of the Singaporean lifestyle, but due to high work commitments time is limited, and prep-aration of food is jeopardized, but high quality food is still desired. Singapore has extremely strin-gent food safety regulations and guidelines that refer and these guidelines refer to all stages of food preparation, manufacturing and distribution. A comparison of Hofstede’s Cultural Dimension Theory was undertaken, the five aspects being; power distance, individualism, Masculinity & Fe-mininity, Uncertainty avoidance and long term orientation. The results of Hofstede’s theory depict very different cultural dimensions between Australia and Singapore. The political environment in Singapore is very stable with low corruption, low crime rates, stable ruling government, good anti-terrorism strategies and have exceptionally low tax rates, which is ideal for foreign investment. Labor laws are similar to that in Australia, as they are part of the Commonwealth and thus make it appealing and familiar to investors. A pillar of trust and a strong relationship has been formed between Australia and Singapore due to the Free Trade Agreement (SAFTA). The agreement successfully eliminated all tariffs, and opened doors to banking, business and trade
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