To start with, the working with this HKCT Travel agent in Hong Kong and need to analyze the tour destination Macau design a 2 day 1night package for Hong Kong resident. And Select an appropriate pricing strategy and distribution channel and 2 day 1night itinerary, distribution channels for the package
In addition, the working is analyze the tour destination the Macau design a 2 day 1 night package of this assignment and pricing strategy and distribution channel for the package this working is to enable we are to perform their understanding in the basic concepts knowledge and practical skill of itinerary planning and new tour packaging
SWOT analysis of Macau:
First, the strengths of Macau are local government support and great tourism attraction & event. The local government support, Macau government besides to approve build up casinos, they also implementation of a detailed gambling ordinance to ensure the development and operations of gambling in Macau.
Also they have Gaming Inspection and Coordination Bureau, this department is in charge of regulatory the different gaming and gambling activity in Macau and to ensure the quality of the gambling service, and the most important thing is all of the gaming and gambling activity need to obtain allowing from Gaming Inspection and Coordination Bureau.
So existing have over 30 casinos in Macau, the largest is Sands Macau, all of the casinos need to get the government's permit and operating under common rules.
And then the tourism attraction and event, Macau have many different type of culture & heritage, such as Ruins of St. Paul’s and A-Ma Temple, this type of East meet West attraction can attract many overseas visitor, because the colony culture is very attractive for them.
Also, Macau have many event in every year, such as Macau Grand Prix, it is remaining Macau and Monaco now has a street racing game, so it attract many visitor from Asia, because it is very convenient for them....