Institute of Leadership & Management Unit M3.01 Solving problems and making decisions A S P M E L Unit: M3.01 Solving problems and making decisions: Assessment with Session Plan Work-based assignment: M3.01 Centre Number: Candidate Registration No: Centre Name: Candidate Name: Task Identify a workplace problem facing you or your team and examine ways to resolve it. For the purposes of this assignment, ‘problem’ may be interpreted as ‘a deviation from the norm’ OR ‘an improvement opportunity’ OR ‘a potential or anticipated problem’. E L Centres are encouraged to use a variety of methods to assess components of this unit such as, but not restricted to, the following: A single presentation supported by notes, slides or cue cards that address all the assessment criteria below A single written work-based assignment that addresses all the assessment criteria below (the ‘nominal’ word count for a work-based assignment is 1200 words with a suggested range of between 1000 to 2000 words). Check your assignment carefully prior to submission using the assessment criteria and the sufficiency descriptor. · · P M Please use the headings shown below when writing up your Assignment Background Briefly describe your organisation, what it does, and your role within it.
BUS 230 WK 2 Quiz Chapter 1 Purchase this tutorial here: http://xondow.com/BUS-230-WK-2-Quiz-Chapter-1-BUS2301.htm 1. The design and management of seamless, value-added processes across organizational boundaries to meet the real needs of the end customer is called: a. strategic sourcing. b. value management. c. customer relationship management. d. supply chain management.
The actor (marketing) needs to have the ability to also add/update production, add/update promotion and add/update business partner link. Table 1.1 illustrates the use case and user/actors for the CSMS marketing subsystems. [pic] Table 1.1 In most systems, the collaboration task is where two or more actors work exchanging and sharing resources is observed. In order to analyze the actors’ efficiency, it is effective to analyze the system from the viewpoints of the collaboration
They influence the product or service they buy. ~ Market segmentation - The important thing is to influence your target group, to buy your products or services. ~ Bases of a segmentation * Geographic : Segmenting by content, country, city * Psychographic: Understanding the lifestyle and opinions of the consumers. * Demographic: Segmentation based on age, sex, marital status * Lifestyle : Segmentation based on state, neighborhood, region ~ Uses of geo-demographic systems to identify and reach target groups eg ACRON, MOSAIC * The ACORN is a geo-demographic tool the business use to identify and understand the UK population and local demand for products and services. They use the postcodes for demographic statistics and lifestyle variables to give business a guide to different regions.
(20%) Third and Fourth Pages Assume now that you are marketing brands in two of the product categories listed above. Applying only the teaching materials, specifically the presentation "Uses of a Model of Buying Behavior", explain how you might use your understanding of the Model of Consumer Buying Behavior in marketing the two products. (Note that you are asked to APPLY the teaching materials, and thus simply listing what marketers can do in general is not sufficient. You should think about what is explained in the teaching materials and then apply that learning to two of the product categories listed above). (50%) My 2 catagorys Professor: Konya Cipul-Weber Date 25 July 2012 In this paper, I will discuss the differences between a high involvement purchase and a low involvement purchase.
Assignment 2 BTEC National Diploma in Business | Unit title | Unit 9 : Exploring Creative Product Promotion | Assignment title | No.2 Select a business organisation and describe and explain the role of promotion within its marketing mix | Assessor | | Internal Verifier | | Date Set | | Due date | | Scenario There are many different types of customers and organizations. In this assignment you are asked to investigate and recommend improvements for promoting organizations in different sectors and with different target customers. Grading Criteria | P2 explain the role of promotion within the marketing mix for a selected product/serviceM1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectivesD1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation | Learning outcomes and content On completion of this unit a learner should: 2 Understand the role of promotion within the marketing mix Task 1 (P2) a) For one of the organizations selected in Task 1, describe in full all elements of the marketing mix Apple- the company have always been producing high end products. The higher end product are usually better and more desirable to the consumers also they are usually more expensive which means a larger profit for Apple. The price although large isn’t a massive problem to people as they understand that the top of the range products will always be expensive.
| Writing is the use of physical symbols to represent words. | Written communication is used in marketing research as a key variable to determine consumers’ attitudes, values and beliefs regarding a certain product or service. They use progression sheets in order to know what they need to target. | Written communication may come from a wide variety of sources including newspapers, books, trade journals and government publications, memorandum | On-screen communication | TV, mobile phones. | This is a way of communicating using
Assignment brief – QCF BTEC (Level 3)Assignment front sheet | Qualification | Unit number and title | BTEC Level 3 90 Credit Diploma in Business | Unit 2 Business Resources | Learner name | Assessor name | | Rasheed Adedokun, Michael Boadu | Date issued | Hand in deadline | Submitted on | 8.12.14 | 18.12.14 | | | | Assignment title | Business Resources ;- Assignment 2 | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task no. | | Evidence | P5 | Interpret the contents of a trading and profit and loss account and balance sheet for a selected organisation | | 1 | | | P6 | Illustrate the use of budgets as a means of exercising financial control of a selected company | | 1 | | | P7 | Illustrate the financial state of a given business | | 2 | | | M3 | Interpret the contents of a trading and profit and loss account and balance sheet for a selected company explaining how accounting ratios can be used to monitor the financial performance of an organisation | | 2 | | | M4 | Analyse the reasons why costs need to be controlled to budget | | 1 | | | D2 | Evaluate the adequacy of accounting ratios as a means of monitoring the state of the business in a selected organisation. | | 2 | | | D3 | Evaluate the problems they have identified from unmonitored costs and budgets | | 1 | | | Learner declaration | I certify that the work submitted for this assignment is my own.
Unit 9 Creative product promotion Created by Max Straat Max Straat Unit 9 Creative product promotion Created by Max Straat Max Straat Inhoudsopgave P1 Magnum 2 1:Describe the purpose of the promotional mix 2 Advertising 2 Personal selling: 3 Sales promotion: 3 Public relations: 3 Direct marketing: 3 Sponsorships: 3 2 describe the aims and objectives of the two chosen companies 4 3 explain how two chosen companies use the different elements of the promotional mix to achieve their objectives 4 4 explore how competitors of your chosen companies use the different elements of the promotional mix 4 5 explore which segment of the market your companies are aiming at 5 6 do research to find out how promotional methods have been adapted to take the Budget into account. 5 7describe how Communication models can influence the promotional activities of the chosen companies 5 P1 lady gaga 6 1:Describe the purpose of the promotional mix 6 Advertising: 6 Personal selling: 6 Sales promotion: 6 Public relations: 7 Direct marketing: 7 Sponsorships: 7 2 describe the aims and objectives of the two chosen companies 7 3 explain how two chosen companies use the different elements of the promotional mix to achieve their objectives 7 4 explore how competitors of your chosen companies use the different elements of the promotional mix 7 5 explore which segment of the market your companies are aiming at 8 6 do research to find out how promotional methods have been adapted to take the Budget into account 8 7 describe how Communication models can influence the promotional activities of the chosen companies 8 P2 explain the role of promotion within the marketing mix for a selected product/service 8 1.describe the marketing mix for one of the selected companies. 8 Product: 8
The objective is to demonstrate how the marketing plan has been used to successfully promote this product. Various marketing techniques such as segmentation, the marketing mix, product placement, and others have been used to help achieve the aim of this report. Kotler and Armstrong (2010) define marketing as ‘satisfying needs and wants through an exchange process’, which Beats have strongly succeeded in doing. Marketing Mix McCarthy (1960 Quoted in Silverman 1995) codified the notion of the marketing mix as the four P’s: product, place, price and promotion. He built the concept on previous work and was the first to fully develop “The” Marketing Mix, as found in his text book.