M2 Explain the Limitations of Marketing Research Used to Contribute to the Development of Kirklees College Marketing Plans

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M2 explain the limitations of marketing research used to contribute to the development of Kirklees College marketing plans. Reliabilty The amount spent by Kirklees College is limited as they get funded by the government for things like students equipment etc. also the college funds student bursaries and many other things. Low budget can restrict Kirklees College from doing things for example, KirkleesCollege could have had a big library area for quiet studies but because of low budget they only managed small libraries. Also the college could pay students for lunch money as well as travel money but again because of low budgets the college can only afford travel money. Basically the college need a lot to improve on. Having a small budget as affected the college member’s decision making and they are not able to do much for students and this has caused problems for many students especially those who simply can’t afford to attend college. The college could be re considering their decisions and ensuring they think about what is best for the students. This can impact marketing planning in good and bad ways if students tell examiners what they think about the college so it all depends on what the students think. Validity The college uses both internal and external methods of research to collect information about their college. The college would take surveys from students to know how they can improve their college also they would have student representatives in each course department the reason for this is so that the students get to speak openly with their representatives and give their view on college for example is the college safe for them and do they enjoy the college. The Validity affects the college accurately if the college is able to make use of the student’s comments and views and are able to make changes. If the data collected from is inaccurate then the

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