M1: Suggest How the Selected Business Could Improve Its Operational Activities to Be More Ethical and Identify the Important Factors That Would Have a Positive Impact on Operations

471 Words2 Pages
Apple could improve its operational activities to be more ethically. For example Apple could take action by improving their packaging and making it more recyclable and reusable. Apple does have a recyclable program set up however it doesn't`t apply to all Apple products. In order to improve their scheme and make this particular operational activity more ethical then Apple could include all their products in the recyclable scheme. Other ways in which Apple could improve their operational activities is by reducing their carbon footprint. This is because Apple creates a big carbon footprint by outsourcing from countries which are thousands of miles away, therefore causing a lot of air miles to transport the product to western countries to sell. Many climate changes are against this practice and protest against Apple because of their unethical actions. However in order to cut down on air miles and stop create pollution, Apple should relocate their factories or supplies to an area or country which is more nearer to their base. Through relocating Apple would also be offering new job opportunities to more local economies in countries in the West, where their main customer base is. Also labor laws are more strict in countries in the West, therefore making it impossible for Apple to commit human right violations which often happen in there factories in the East, therefore making the action positive for their general company image as well. Reducing the selling price and making Apple products more affordable would mean more normal consumers would be able to benefit from the Apple products. Changing their selling strategy would firstly benefit their sales because more people would buy their products because its competitive price which would make competitor`s products look less value for money and also improve Apple`s company image as being greedy because despite being the

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