M&a and Sm Essay

676 WordsMar 22, 20153 Pages
Part 1 http://clausvistesen.squarespace.com/betasources/2006/12/24/working-notes-george-s-yip-total-global-strategy-ii-chapter-1.html http://www.studymode.com/essays/Yip%27s-Model-922963.html http://www.ukessays.com/essays/marketing/total-global-strategy-managing-worldwide-competitive-advantage.php http://www.ukessays.com/essays/marketing/total-global-strategy-managing-worldwide-competitive-advantage.php Part 2: http://apotso.wordpress.com/2006/06/01/porters-model-of-international-strategy/ http://www.ukessays.com/essays/marketing/porters-four-generic-competitive-strategies-marketing-essay.php http://zh.scribd.com/doc/56581529/Global-Strategy http://www.ukessays.com/essays/marketing/porters-four-generic-competitive-strategies-marketing-essay.php https://new.edu/resources/international-strategy--2 http://www.global-strategy.net/what-is-global-strategy/ http://2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/s11-03-types-of-international-strateg.html The central point in Porter’s International Strategy is the value chain: the nine generic activities and their manipulation from a company, country, or person to thrive in the international and domestic economies. Competition for Porter is the key to excellence. The major question thus is what happens to the nine activities in the course of internationalization and how these provide the necessary competitive advantage? Conceptualizing international competition Porter provides a useful two dimensional framework (Figure 3) in which he categorizes internationalization as involving: * configuration: where and at what scale are primary activities (Inbound logistics, Operations, Outbound logistics, Marketing and Sales and Services) conducted, and * coordination: to what extent and how are activities coordinated Configuration issues concern where in the world

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