WestJet Vacations scored higher than the other vacation companies for overall satisfaction, likelihood to recommend and customer service. Canadian travel agents have also voted the WestJet Vacations website the best among approximately 20 tour operators. WestJet continues to grow its airline partnerships and currently has 27 alliance relationships with airlines around the globe. These partnerships bring additional guest traffic to the airline and have also made it easier for WestJet guests to reach an expanded network. So for now, Westjet is one of the leading airlines in Canada and is among top six airlines over the
D1 - Evaluate the links between an organisation's characteristics and its success in gaining competitive advantage and achieving its aims. British Airways is based in London with a significant presence at Heathrow, Gatwick and London City. It is one of the world's leading global premium airlines and has grown considerably over the years. They have achieved this by gaining competitive advantage over their rivals such as Virgin Atlantic. They are a Public Limited Company (PLC) and have limited liability.
Southwest Airlines is only one of its kinda unique enterprise. It is the fifth largest passenger airline in the United States, currently operating 520 Boeing 737s throughout the United States. The company essentially functions as a point-to-point operation rather than a hub-and-spoke service unlike its competitors. (wwws.ameritrade.com/cgi-bin/apps/Main) Southwest has unique various competitive advantages, which have led it to be a strong performer within the industry. Due to Because of the growth in the low-cost segment of the airline industry, Southwest has tomust continue to innovate and differentiate itself from others to perpetuate its success and popularity.
(public.alliedpilots.org) 2. The APA headquarters is located in Fort Worth TX near the DFW airport. It also serves as certified collective bargaining agent for all 10,000 pilots that work for American Airlines. (public.alliedpilots.org) 3. The APA devoted more that 20% of its dues income to support aviation safety.
Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
Finally, in April 2001 Olive Beddoe, Don Bell, Mark Hill, and Tom Morgan officially unveiled WestJet Airlines. The co-founders believed there was a profitable market for a low-fare carrier to and from the United States and Canada. They took the initiative to design a complete business plan and financial representation of what would be a successful U.S. to Canada carrier. The key points were to have a “low-cost, low-fare, short-haul, point-to-point airline to serve markets in Western Canada”. In implementing these key ideas, WestJet has been one of the most profitable airlines in North America.
The advertisement can easily be identified as one for Southwest Airlines because the company’s logo located in the bottom right. The add appeals to the ethos of many people who view it because they can easily and simply identify the airline’s logo. The airline is one of the most widely recognized airlines in the United States. The company has a solid reputation of affordable, no-frills service, and a high degree of customer satisfaction. It is consistently ranked as one of the top Fortune 500 brands.
In 1972, British government established the airway to manage the two nationalized airway organization. They are British European and the British Overseas Airways. British airline is also a participant member of One-world airline organization. It is now one of the most popular airlines in UK. In 2008, the airline carried 34.6 million passengers.
However, Adidas is a worldwide manufacturer based in Germany and was founded by Adolf Dassler in 1949. These two companies offer a wide variety of sportswear including: footwear, clothing, backpacks, and accessories. Nike has recently branched out of their comfort zone and expanded more internationally. Most recently Adidas partnered with Manchester United of the Barclay’s Premier League to be their sponsor on their jersey for the next 10 years reportedly worth 750 million pounds ($1.3billion). United was previously sponsored by none other than Nike.
Their was more than 2 billion dollars in licensing in 2005 and over 200 licensees. More fortune 500 companies participate in NASCAR than any other sport. NASCAR racing is televised in more than 150 countries and 22 different languages. If you don’t find all that impressive then