5/2/13 BSA/310 Frequent Shopper Program Kudler Fine Foods created a frequent shopper program which gives customers incentives to continue shopping there. Their rewards are determined by how much is spent on groceries and how frequent purchases are made. “Frequent Shopper Program proves the ability to gather data for marketing programs and run promotions for the loyal customers.” (Frequent Shopper). Web based advertising would allow for major cost reduction and provide helpful and effective consumer awareness about said products. In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior.
Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers. However Amazon get loads of customer’s everyday purchasing item from their website, this is because their products are very low cost which customers be happy to buy from them. They also give offers to customers who buys their items regular from their website, by giving offers like vouchers or free delivery on next order this would keep the buyers happy so they could shop more often on their site Amazons website is very masculine this is because the website has been using black and white colours with the normal fonts, but few days ago it was Halloween therefore they have made it look very attractive for the customers to shop on their website for Halloween styles clothing for kids and family as they have loads of Halloween products in stock they have putted all the items on low cost so they could get more customers shopping on their site. Because of Halloween they have designed the website homepage with all the top popular item that customers would be interested most they have done this so the
In addition, Kudler Fine Foods is seeking to follow in the successful footsteps of the various retail services to implement a program of their own. A Frequent Shopper Program requires many steps in order to successfully implement. For example, the retail location that uses this program would require the development of a point of sale or POS system to integrate the capabilities of tracking order history through an online database and provide any discounts to a consumers frequent shopping with the store. However, there are several considerations, such as, legal, ethical and information security to evaluate before implementing a Frequent Shopper Program. The legal concerns that need to be addressed when considering implementing a Frequent Shopper Program are as follows • Protect any credit or medical information that pertains to the consumer, outside of this regulation there are “No laws prevent a supermarket from accumulating and selling information concerning the identity of customers and the products they purchase.
The company will have to forge alliances with partners to participate in the loyalty program which will affect the sales department as well as upper management. Operational The loyalty program should be functional during the times that the company is open for business. It should passively collect customer data as customers swipe their loyalty cards during transactions. The system should make reports available to management so that they can focus on reducing the cost of orders and stock-outs while increasing customer purchase behavior with targeted offerings.
The product departmentalization strategy of the grocery stores works to streamline the operation of each gourmet specialty department. It allows the top managers of each area to monitor productivity and make strategic adjustments that are beneficial for that department. The key here is specialization. This is a small business that needs to be very specific in its administration and product availability. The key positions that support the functional organizational structure are the President, the Store Managers, the Director of Finance, the Director of Human Resources, and the Director of Store Operations.
The most information the group can collect from company can result in a better decision on a company that can assist with quality versus price options and customer support of products in demand. 3. If one was looking for alternative approaches for Petrie’s customer loyalty program, I would start with each company’s websites. One can obtain customers that have used them and talked with their clients, and look at their track record including customer satisfaction. From there I would narrow the finalists to the top two or three depending on statistics needed to make an informed decision on which company to use.
It also has numerous of problem that one needs to understand. Analyzing and interpretation of the interviews are subjective and can be biased (Javalgi, Granot, & Brashear, 2011). Thus it is crucial that the facilitator is experienced and understands the culture’s verbal as well as nonverbal communication. Assumption about the interviews can lead to errors in the research. However, understanding the culture and values of foreign consumers can help boost the sales of the product and service because the sales teams can market and target their consumers.
Retrieved from EBSCOhost Consumers base their purchases in their innate needs and their acquired needs. The psychological processed come from the feelings and emotions surrounding the consumer’s decisions when purchasing a product or a service. In this document one process that is analyzed is the financial decisions made by the consumer. What surrounds the decision of a loan, a purchase, an investment or any other financial transaction has much to do with the psychology of the consumer and how they go through the decisions-making process and how they respond to outcomes of those purchases. SkrudupaitÄ—, A., VirvilaitÄ—, R., & KuvykaitÄ—, R. (2006).
Through the use of the internet, email has became increaseingly popular because of its low cost benefit and its method of reaching mass customers, but like telemarketing there are laws and regulation that must followed to ensure people are not receiving spam email. Sales promotion is a tool used by organizations based on a short term objective that provides the potential customer with extra incentives that come in the form of savings, rebates and coupons that are consumer oriented promotions. Sales promotions use promotional efforts that are designed to have an immediate impact on sales and are media and non-media marketing communications used for a limited time to increase demand, stimulate market demand. Sales promotion techniques include promotional mix, personal selling, advertising, and public and publicity relations. There are three types of sales promotion strategies: Push, Pull, or a combination of the two: A push strategy involves convincing trade intermediary channel members to "push" the product through the distribution channels to the ultimate consumer via promotions and personal selling
Northern Caribbean University College of Business and Management Department of Business Administration Presented in partial fulfillment of the course MKTG 490- Strategic Marketing Marketing Plan To: Dr. W. Greenwood From: Latisha Simpson - 11120405 Travis Smith- 60100223 Gail Wanlis- Executive summary Seprod strive to serve its customers with value and competitive prices plus a wide assortment of products options. We aim to take advantage of opportunities by tightening channel relationships with our distributors and suppliers as well as our subsidiaries. Customer satisfaction is paramount as we attempt to cooperate as best as possible with the volatile economic conditions to meet customer needs. We target middle and lower class customers as well as children and family demography. It is our goal to position our products in such a way that our customer experience unrivaled satisfaction mentally and continue to patronize our organization despite our competitors offering.