Low Cost Airlines

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@ | 2012 | ASHWIN RAJU | [I AM LOW COST AND I AM HERE TO STAY] | This paper discusses the various aspects relating to the low cost carriers . | I AM LOW COST AND I AM HERE TO STAY Thesis : The emergence of low cost carriers and vital information about them. In the beginning , when aviation was commercialised , the airline industry was very regulated in the early years of the 20th century . The government generally had control over various aspects of aviation such as who got to fly which route , limiting carriers’ entry into new markets , and the regulation of passenger fares . The integration of jets into the market in the late 1950’s and early 1960’s resulted in the industry growing by leaps and bounds . There was a tremendous increase in the number of people travelling by air in the U.S and this caused great strain on the government to manage with the complexity of air travel . The industry also began to be affected by inflation , higher fuel prices , low economic growth & and increasing labour costs and hence there was an urgent need for a transformation in the industry . This ultimately led to the onset of airline deregulation . The deregulation in the U.S saw the emergence of many new airlines into the market resulting in the fares going down by as much as forty percent and the number of passengers more than getting doubled . Southwest airlines were the pioneers in the low cost carriers and this led to its becoming a global trend in the aviation industry . In addition , low cost carriers are characterized by the following characteristics : To begin with , in a market , all the goods and services are priced at a certain price which is one of the survival strategies and

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