Louis Vuitton Essay

2783 Words12 Pages
Strategic Management | Lilian Motallebi Samira Nasirzade | Dr Benedikt Schwaittay | Table of Content : Page Executive Summary ---------------------------------------------------------------------------------------------2 Introduction -------------------------------------------------------------------------------------------------------3 Generic Strategy -------------------------------------------------------------------------------------------------4 LV Value Chain ----------------------------------------------------------------------------------------------------5 Swot Analysis -----------------------------------------------------------------------------------------------------9 Core Competencies --------------------------------------------------------------------------------------------11 Product/ Market Development (‘Ansoff‘) Matrix -------------------------------------------------------------------------------------------------11 Conclusion --------------------------------------------------------------------------------------------------------12 References --------------------------------------------------------------------------------------------------------13 Executive Summary: Louis Vuitton luxury brand is one of the leading luxury brands in the market. They have gained a very strong brand over the last 150 years by innovation and tradition. Louis Vuitton strategy is to keep the price the same no matter where in the world its being sold. They dominate luxury because they have a culture that is comfortable with artistic development and one entirely at ease with the idea of excluding most to include the few. The current rise of Louis Vuitton is not a coincidence but rather something achieved through strategy . LV value chain is where the Art comes alive as LV products and goes on the shelves of hundred stores around the world. LV has

More about Louis Vuitton Essay

Open Document