Lotus Rental Car Assessment Essay

2009 WordsMay 12, 20139 Pages
Lotus Rental Car Lotus Rental Car Lotus Rental Car is an internationally recognized brand with locations in the United States, Canada, U. K., Ireland, Germany, France, and Spain, offering a large selection of vehicles including economy, full size, convertibles, Small Utility Vehicles (SUV’s), minivans, pickup trucks, cargo vans, and fifteen passenger van rentals. The mission of Lotus Rental Car is to create services that enhance the experience of buying, renting, or leasing a car. We achieve this by leading the industry with innovative proprietary technology, excellent customer service and years of industry experience. As of today, Lotus Rental Car fleet of vehicles is based on gasoline and diesel fueled vehicles only, hindering the profits from environment conscious consumers that not only want to protect the environment, but also want to save some money. As a result of the foreign oil dependency and the oil prices skyrocketing, Lotus Rental Car Chief Financial Officer (CFO) has been tasked with and has ordered a feasibility study of the pros and cons of adding alternative fuel vehicles (AFV) to the existing fleet. This report discusses the findings of this feasibility study. 1. BACKGROUND Alternative fuel vehicles are vehicles that operate on fuel derived from renewable sources, such fuels include Ethanol, Biodiesel, and Hydrogen Cell. According to Scott Perry, Ryder’s vice president of supply chain management, “Natural gas is much more competitively priced across the marketplace compared to traditional diesel products”. Compressed natural gas (CNG) and liquid natural gas (LNG) are two of the most widely adopted alternative fuels used today, especially by the food and beverage industries. Unfortunately, we do not find a CNG/LNG fueling station on every corner and the only vehicle being produced as of today is the 2013 Honda Civic Natural Gas.

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