Loren's Lawn & Gardening Case

354 Words2 Pages
Loren’s Lawn & Gardening case * Role: consult for the concern of declining of profit * Strengths: They are diversify, still profitable although profits are falling * Weakness: major business are losing profits; accounting issues (allocating costs); not very clear vision and management/leadership skills * Opportunities: excess capacity; layout design; * Threats: potential competitors/easy entry; * Issues (strategic (high level) & operational): declining profits – cost structure? Price or cost issue; excess capacity – inefficient use of resources; * Key criteria to this company (benchmark to consider): increasing profit; which business does he want to focus; his passion; there are relationship between the three businesses, appreciate memberships, maintain good customer-seller relationships; synergy * How do you deal with the uncontrollerables, assess risks, * Financial analysis – assume that financial statements are accurate, or how to make them more readable to you. Which approach is better – gross-margin approach; what activities drive the costs; fixed and variable contributions, direct and indirect contributions; redesign the financial statements * After redesign, layout design is the one losing profit; the concern is that layout design is the owner’s passion. Alternatives: increasing capacity, pricing, status quo (owner wants to increasing profit so status quo is not an alternative, must moving forward) * Options: takeout layout design (lost competitive advantage, against owner’s will, goal is till be limited); fill-out capacity (pro: utilize fixed cost more effectively, more profitable; con: layout design is still losing money); fill-out capacity and eliminate layout design; * Advice: improving layout design, change the price for projects, get suggestions by studying other people’s projects and pricing
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