Loreal Background Essay

362 Words2 Pages
Introduction The L’Oreal Group is the world's largest cosmetics- and beauty company. The headquartered are in the Paris, France. L'Oreal has developed products in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes, and hair care. The company is active in the dermatological and pharmaceutical fields. In addition, L'Oreal is also the top nanotechnology patent-holder in the United States. citation L’Oreal was founded in 1909 by Eugene Schuelle. It started in the hair-color business, and soon branched out into other cleaning and beauty products. L’Oreal currently markets over 500 brands, including 27 global brands and thousands of individual products in all sectors of the beauty business. Those brands have been divided in to 5 parts of L’Oreal products, which are consumer products, professional products, luxury products, active cosmetics and the body shop. The markets cover 130 countries and L’Oreal has 68900 employees over the world, among that, 58% of managers are women and more 44000 employees have received training. citation In 2011, the consolidated sales of the L’Oreal group was 20343 million euros. . Among that, the consumer products and luxury products held the major position of it. Operating profit has grown 7.7% to 3293 million euros in 2011. citation For more than a century, L’Oreal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others. L’Oreal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world. Providing access to products that enhance well-being, mobilising its innovative
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