Explain how Internet Marketing can make your business more efficient, effective and successful (P5) The increasing availability of the web gives Adidas all kinds of opportunities to speed up their interaction with both suppliers and customers. Tis can lead to a number of efficiencies. Supply chain efficiencies: A business will always be both a buyer and a seller, buying products from other businesses , buying product from others and selling to others or private consumers. A company like Adidas has to buy the materials it uses before it can sell finished products. For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from.
To thrive in today’s global market, a business that wants to be online must provide an easy way to purchase and pay for products online. A well-functioning online storefront must include the following: a virtual market for customers to browse available products, a shopping cart for customers to store their desired products and a payment processor to facilitate customer payments to the company. The vendor I recommend for Kitchen Karousel is Premium Web Cart. This all-in-one solution integrates the storefront, shopping cart and CRM capabilities in a hosted, online solution. Among the many benefits to Kitchen Karousel, this solution offers reliability and ease of use.
Renting a web hosting space is more reliable and fast connections to the Internet and also have backup power and high security 2. What is "server co-location" and what are some associated advantages and disadvantages? What size businesses use this service?" Server colocation means a server store data of different parties and these parties share the server bandwidth. Advantage: - save cost of bandwidth - Better outage protection and security– colocation provider will manage and maintain the server.
Abstract In order to remain competitive within the growing market and attract new customers to the Broadway Café, an e-business strategy need to be deployed. We will be integrating strategies that not only pertain to sales, but also marketing, finance, accounting, and customer service. These strategies should increase sales, provide online customer service, and help enter the café into the global market. From a marketing standpoint, we will be implementing the beginning of selling several products online B2B and B2C. Adding an e-business will also allow better interaction with suppliers on the global market as well.
A business can perform the research itself for an extremely less expenses. There are different ways for us to conduct primary research as I mentioned above. The use of survey and feedback forms is a great way of collecting information about our customers. Before creating survey questions, it is needed for us to organize for research questions, to explain what business targets our survey will deal with. Survey questions should be planned to meet the goals of our research.
Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers. However Amazon get loads of customer’s everyday purchasing item from their website, this is because their products are very low cost which customers be happy to buy from them. They also give offers to customers who buys their items regular from their website, by giving offers like vouchers or free delivery on next order this would keep the buyers happy so they could shop more often on their site Amazons website is very masculine this is because the website has been using black and white colours with the normal fonts, but few days ago it was Halloween therefore they have made it look very attractive for the customers to shop on their website for Halloween styles clothing for kids and family as they have loads of Halloween products in stock they have putted all the items on low cost so they could get more customers shopping on their site. Because of Halloween they have designed the website homepage with all the top popular item that customers would be interested most they have done this so the
In the chapter Implementing Interactive and Multichannel Marketing, Online consumer retail sales by product/service category: 2003-07 survey (Kerin et al., 2006, ch21) in the year 2007 9% of online sales were for food and beverage which grew from 4% in 2003. There are several reasons why people shop online: “convenience, choice, customization, communication, cost, and control” (Kerin et al., ch21). The Customer segment for KFF’s catering business is familiar with the internet and spends a lot of time online looking for information. So it is a good idea for KFF to have a website and post ads on popular websites like Google. KFF wants to save some cash so posting weekly advertisement on Craigslist is also not a bad idea.
Cost savings can be computerized accounting programs reduce staff time doing accounts and reduce audit expenses as records are neat, up-to-date and accurate. This system allows them to record business transactions accurately and generate financial reports quickly for management review. However if Rumble carry less transactions this means they won’t need to have computerised accounting system because it is very expensive for them to use. In this case it is best for them to have manual accounting system because it is reliable, cheap and easy to use. They can easily do their transaction without problems.
Through the use of the internet, email has became increaseingly popular because of its low cost benefit and its method of reaching mass customers, but like telemarketing there are laws and regulation that must followed to ensure people are not receiving spam email. Sales promotion is a tool used by organizations based on a short term objective that provides the potential customer with extra incentives that come in the form of savings, rebates and coupons that are consumer oriented promotions. Sales promotions use promotional efforts that are designed to have an immediate impact on sales and are media and non-media marketing communications used for a limited time to increase demand, stimulate market demand. Sales promotion techniques include promotional mix, personal selling, advertising, and public and publicity relations. There are three types of sales promotion strategies: Push, Pull, or a combination of the two: A push strategy involves convincing trade intermediary channel members to "push" the product through the distribution channels to the ultimate consumer via promotions and personal selling
Certain technologies enable customers and employees to communicate needs faster. The obvious technological advance is use of retail websites to help the consumer find what they need faster and more