This overreaching growth strategy will help facilitate the proper course of action. Both innovative opportunities presented would facilitate growth through the introduction of a new product to the market place. Although Compound A-115 may provide more initial product differentiation, Compound B-227 also allows for leveraging growth of an existing platform into an adjacent market space. If the definition of innovation is “…risk taking based on insight gleaned from an information-rich environment”, Apex has much more information in the plastic oxidizer space than the electrolysis market. Since Apex is already active and recognized in the plastic oxidizer market they will have better focused “Voice of Market” and a greater ability to leverage their strong brand name.
Mattel has seen eroding profits with the rise of big box and online sellers. As such Mattel brand stores and an online market place would elevate profits. 3. Mattel needs to implement ethical training and increase legal review of the of employment contracts. Strategy Recommendation In relation to adding technology into the current power house brands, Mattel needs
Space Matrix The Space Matrix indicates that Walgreens is in a very good position going upwards towards a more aggressive approach but is also on the side of competitive. Moving the company down a few notches to still maintain its aggressive approach while also allowing for the company to be more competitive in different market segments is something that Walgreens needs to address. According to the Space Matrix Walgreens needs to focus on its aggressiveness this would entail opening more stores in areas surrounding by competitors which would in theory kill two birds with one stone. However the biggest issue that Walgreens faces is coming up with a product that will be more competitive. This could come in the form of lowering prescription prices or increasing the rewards program to include other products.
In-depth research and analysis needs to be conducted on other companies that have created similar successful programs. They need to determine what the breakeven point will be, and when these new products will start generating a profit and then make the decision on whether or not it’s worth the investment. Issue 5 Lack of planning CanGo is in rapid development, but at the same time lacks of any sort of planning. CanGo's management team cannot seem to reach a viable solution for the future development of the company. Recommendation 5 CanGo needs to make a comprehensive analysis and then decide on a long-term development plan.
As this market sector is highly competitive the company follows a prospector strategy, which is the most forceful of the four main aggressive business strategies. This calls for maximizing expansion into new markets and robust promotional activities that generate new opportunities. Consequently, its organizational structure is highly decentralized in order to allow greater autonomy of the various divisions in seeking a greater market share. Other characteristics of this strategy are headhunting new talent, often in an opportunistic manner from the competition, high product failure or rejection by the target market, and price skimming in order to recapture overhead and R & D costs. Motors and More’s center of operations are located in the southern United States in a municipality with a population not exceeding 30,000 and has a low
A portfolio analysis help a company with making decisions on what products that they must considered to be the main focused and which one they should get rid of. The portfolio analysis raises the issue of cash flow availability for use in expansion and growth for products in the organization. The BCG Matrix and the portfolio analysis would benefit a company to see where they stand with their products and where they should put more focus on to bring that particular product up in the market. Even though there are products that are doing well for the organization they can also become problems. The economy is going through some tough times now and it could be hard to keep the stars the stars and the cash cow the cash cows (Portfolio Analysis,
to become a niche player. Increased number of CSAs could erode the competitive advantage of Smart Mart, hence by being a niche player SmartMart can build on its existing transactional level stakeholder management capability and thus should continue competing based on their intangible assets – their strong relationship with suppliers, employees and customers. (Carrol, Archie B& Bucholtz, p109) Maintaing status quo right now might not be ethical as company's values and missions is to constantly grow and create more value for its stakeholders. Hence my decision of going niche is more of a stakeholder synthesis approach then a multi fiduciary approach. (Carrol, Archie B& Bucholtz, p91).
New laws and regulations come about because of social and political changes. Organizations abiding by state and federal laws and regulations may result in the organization spending more money on additional taxes, new technology development, and legal fees. Competition may consist of the startup of a new organization offering similar services and products in the same marketplace, which presents a new challenge. The customers are the most critical in the environment. As the end-users, they will usually improve the organization’s image in the community because of satisfaction with the product or service, or ruin the image of the organization in the community because of dissatisfaction with the product or service.
With strong competition and consumers actively searching for innovative products, Paramount must act quickly and decide how to position the product – either as a niche or mainstream product – in the super-premium segment of the razor market before competitors can develop and launch similar products. Launching Clean Edge will require high marketing expenditures and the trend of increasing advertising expenses above retail market sales puts the company at potential financial risk. Sales from Paramount’s current lines, Pro and Avail, will be affected by sales from Clean Edge. Paramount must leverage the effects of cannibalization on Pro and Avail when selling Clean Edge, so as not to completely deter sales away from the “bread and butter” products of Paramount. In order to gain dominance in the super-premium market segment and generate high profits for Paramount, the company should
Business ethics Business ethics (secular ethics) is the sum of principles governing practices related to entrepreneurship. The increased growth of business, however, push the meaning of the term to its limit: practices, which would have been considered ethical some decades earlier, or which are still considered unethical in other parts of the world may be the mainstream mondus operandi of today’s business firms in aggressive marketing environments of the developed world. With the need to expand in response to the stockholders’ expectations, the firms sought the assistance of competitive intelligence professionals. Employment of such a type of ‘analysts’ to provide a feedback on the competitors’