Living Room Candidate Essay

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Assignment Sheet—Essay #2: Analysis of a Presidential Campaign Ad “If American citizens are to have a clear understanding of conditions and what to do about them, they must be able to recognize propaganda, to analyze it, and to appraise it. They must be able to discover whether it is propaganda in line with their own interests and the interests of our civilization or whether it is propaganda that may distort our views and threaten to undermine our civilization.” --Phil Taylor “The Fine Art of Propaganda” Assignment: At The Living Room Candidate website <>, pick a Presidential Campaign Ad to analyze and evaluate. It can be a recent ad or it can be one from a previous United States presidential…show more content…
More formally, the Institute for Propaganda Analysis has defined propaganda as "expression of opinion or action by individuals or groups deliberately designed to influence opinions or actions of other individuals or groups with reference to predetermined ends." 7 types of propaganda from Phil Taylor’s Website “The Fine Art of Propaganda”: Transfer: Transfer carries the authority, sanction, and prestige of something respected and revered over to something else in order to make the latter acceptable; or it carries authority, sanction, and disapproval to cause us to reject and disapprove something the propagandist would have us reject and disapprove. Plain Folks: Plain Folks is the method by which a speaker attempts to convince his audience that he and his ideas are good because they are "of the the people," the "plain

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