Lifestyle Gaming Cafes

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Lifestyle Gaming Cafes Group Presentation Report Lifestyle Gaming Cafes By Viva la Vida Executive Summary Ever since the opening of Settlers Cafe in 2003, the concept of Lifestyle gaming cafes has seen a massive increase in popularity. The basic concept of providing a location for people to get together to play Games, with Food and Drinks included in the package sits very well with customers – as proven by the popularity of the Industry. The recent rise in popularity of video gaming consoles has helped the industry to develop even further – as people now have the option of having a place to gather to enjoy video games – rather than having to buy the necessary peripherals in their own homes. Most cafes also allow customers to bring their own games – which gives them more freedom of choice. In modern society, the massive technological advances in mobile technology have brought about a level of technological dependence that could seriously hamper social interactions and communication. The observation of people going out in groups but as individuals doing their own thing in their own world highlights the scale of the problem. Two persons can be seated right next to each other but are not talking to each other verbally – instead their attention is fixated on their smart phone or tablet computer. This trend of Individuals in Groups rather than Groups of Individuals is one that the research team feels that Lifestyle Gaming Cafes can have an impact on. The social impact of Lifestyle Gaming Cafes is very great – as the forced participation and communication required to play the games brings people out of their individual boxes and helps to strengthen the bonds between family, friends and colleagues through the process of social interaction in gaming. Such cafes also provide an avenue for people to have fun, which allows people from different walks of life to get

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