Liberty Tax Essay

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Marketing Management Kaplan University Louie Gill MMT150-03 Liberty Tax Service Introduction: Liberty Tax Service is a listed US based company that has flair in the preparation of the tax returns for the individuals as well as for the small businesses. The company “Liberty Tax Service” began its services in the year 1997 in Canada when John Hewitt acquired a tax franchisor of Canada, U&R Tax Depot. In the year 1998, the company opened its five (5) offices in the United States. Moreover, it is a NASDAQ-traded company. The function or the services rendered by the company are as follows: * The company provides the assisted tax preparation services * The company provides fast, reliable, accurate and effective online Tax Filing services and the most important fact about this online tax filling services is that the consumers could easily avail the online services as and when required. * The company provides free basic portal for the filling of simple tax return * The company provides effective services for its customers by emphazing and supporting the consumers with “Affordable Care Act”. * The Company conducts training as well as orientation programs for the professionals regarding basic as well as advanced course for maintaining the professional competency. * The company provides true and transparent services. Mission Statement: The mission statement of the company is to “set the standard, improve each day and to have some fun. The mission statement is designed to boost the confidence as well as the morale of the employees or rather the professionals of the company. Principles of the company: The Principles of the company is to provide integrity to show respect. The company firmly believes in examining the results rather than activities. The company works on the loyalty and communication is the essence of the organization.
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