Li Fung Essay

1530 Words7 Pages
Business Studies Should Li & Fung expand to countries closer to their target markets? Was an operation in Mexico essential for future success or could the company rely on its expertise and network in Asia? Yes, Li & Fung should expand closer to their target markets. This is crucial for the organization in capturing the needs and expectation of its customers easily. Customers play an essential role in the success of the company. Li & Fung expanding to countries closer to their target market it will be a strategic advantage over its rival organizations. The company will be able to meet the demands of customers easily thus enhancing its influence in the global markets. The company expanding closer to the target markets it will have an advantage edge of learning the needs and expectations of customers easily. This will be beneficial for the company in designing their products and services to match the demands in the market. Li & Fung Company should understand the significance of target markets in increasing its market size. This will provide an opportunity for the company to increase its sales and revenue returns. The company will also benefit greatly in reducing the operational costs for it is closer to the target market. Li & Fung operation in Mexico was essential for future success. The company will be able the meet the demands of customers in the United States easily compared to relying on its expertise and network in Asia that will increase its operating costs significantly. What role would Asia play in the future? Although the Asian currency crisis of the second half of 1997 had resulted in increased business for Li & Fung operations in Southeast Asia, Victor and William did not expect such activity to continue indefinitely. Would the cost benefits of manufacturing in Asia only last until the devalued currencies rebounded? Asia
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