Levi Strauss Struggles With Transformational Chang

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Table of Contents 1. EXECUTIVE SUMMARY……………………………………………………………………….3 2. INTRODUCTION ……………………………………………………………………………….4 3. ANALYSIS……………………………………………………………………………………….6 3.1 Company Problems……………………………………………………………………………..6 3.1.1 Structural Problems. ……………………………………………………………………….6 3.1.2 Behavioural Problems…………………………………………………………………….7 3.1.3 Operational Problems…….. …………………………………………………………….11 4. CONCLUSION AND RECOMMENDATIONS ………………………………………………11 5. BIBLIOGRAPHY ……………………………………………………………………………….14 List of Figures Figure 1: Levi Strauss Case study - Timelines 5 1. EXECUTIVE SUMMARY Based on the case study provided by Cranefield College, Levi Strauss is struggling with organisational change. The paper below shows that the company’s organisational culture is extremely people-centric and attention to social responsibility is evident. Open involvement in decision making is apparent and this leads to mismanaged initiatives as decision making becomes a lengthy process due to the democratic approach by the leader of the organisation, Robert Haas. Senior Managers seem to have left the organisation because they felt that their time was not utilised efficiently, this can be seen in the case of Robert Siegel who left the organisation in 1993. Strategic direction is lacking from Haas and his leadership team. The teams are motivated but are unsure what they should be working towards. See the customer supply chain initiative that was meant to turnaround stock and new merchandise quicker to retailer and the market, but instead morphed into a project to change the organisation. Haas needs to translate his visions into objectives that will bring about beneficial change needed by the organisation. Much time is spent on the soft interpersonal aspects such as the staff core curriculum which lasts 10 days in total, but did not assist the staff with applying actual

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