Levi Roots Essay

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Levi Roots Essay Assess the likely implications for reggae reggae sauce of being market orientated. Market orientation is basically a business approach on identifying and meeting the needs or wants of customers and in my opinion Levi roots unknowingly created a product that there was a gap in the market for. It is essential that a product is market orientated in my opinion because there is no point in a company creating a product that the customer doesn’t want because it can be very risky and may result in loosing a lot of money if the product doesn’t end up being successful. Levi roots used research and development to further the success of his product by putting it out there in the public, in the local market and also in Notting hill carnival where he became a ‘local celebrity’. He had ‘product differentiation’ as an advantage because he knew no one else was selling a product like his which meant he had the competitive advantage against anyone selling similar Jamaican style products. Since becoming successful Levi has said his business has maintained success because his product has become more product orientated which means he has met customers needs, as a consequence of this his product has become well known and more popular (with the help of his success on dragons den) and created more revenue so he can further better his product. Some products are suited to be more market orientated and other are more suited to being product orientated which means it doesn’t take into account customers needs but focuses more on making a technologically superior product with added features and extras. In my opinion in Levi Roots case having a market orientated product was the right approach because it was a more unique product that there wasn’t many of on the market so he couldn’t do much secondary research and has to focus more on doing primary research of his own
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