Lego Case Essay

267 Words2 Pages
1.How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy? Knudstorp’s business strategy cut the cost, broadened the products and discovered newcustomers.In the Organizational Strategy Lego also focus on the cost. It used the KPI to courage employees and decreases the time of development and moved some production line to cheaper place. The IS strategy support the organizational strategy, managers built up a new IS that can leads to a shorter development time and less expensive cost. 2. Which of the generic strategies does Lego appear to be using based on this case? Provide support for your choice. Loge used the cost leadership strategy in this case. The new business strategy Knudstorp brought slashed costs. The reuse of the classical components on the new products saved a lot of money.When creating new color, a new image and selection of new materials, the designer must follow some principles. The innovation of supply chain and transparent cost of new products made a contribution on Lego’s road of revive. 3. Are the changes implemented by Knudstorp an indication of hypercompetition? Defend your position. I think it is hypercopetition,Knudestorp was brave in breaking old order, and getting into the movie-making business. Lego dropped its development time and decreased costs. All of the Lego’s new products are attractive to consumer. 4. What advice would you give Knudstorp to keep Lego competitive, growing, and relevant? I think Lego should notice every new model appear on the medium, and discuss if they can make some products about

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