Legally Blonde Essay

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3A English By Adam Spragg Present arguments about the representation of social groups in a text. In the visual text, Legally Blonde poster, created by Eden Creative Motion Picture, we are encouraged to see many representations about society. The poster is created to advertise the movie Legally Blonde, 2003. The visual text plays to stereotypical roles of blondes and university students using various constructive techniques to create representations. University students are perceived to be plain and boring, and Law Students are seen as higher up in society than blondes. The poster aims to connect with the viewer emotionally and intellectually challenging or reinforcing their background knowledge and intertextual knowledge. Eden Creative Motion Picture Advertising, Inc. has created many representations in their image Legally Blonde. One of the main representations is that university students are studious and boring. In the foreground of the image, we see Elle who is wearing flamboyant clothes and glamorous accessories. In the background, we see a number of university students, wearing modest, plain, clothes with hardly any accessories carrying lots of books. These are symbolisms of their personalities. Blondes are seen as flamboyant and full of personality, caring only about their looks and what people think about them. Whereas university students are portrayed as hardworking and boring and only care about getting results at school. This is a representation of the university student’s actual personality. The pre-conceived knowledge of the viewer is reinforced through the image and when there is a different target audience would react differently to the image. The target audience is western society, with already stereotypical knowledge of blondes and university students. The poster designers assume that the viewer has, or knows of, negative stereotype

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