Business Law 19 February 2011 Ethics in the Pharmaceutical Industry The pharmaceutical industry is a high profile industry that is in the news a lot concerning its ethics. This could be from the sheer size of the industry, because people can relate through the use of the industry’s products, the importance of people’s health or the pharmaceutical industry dances on the line of profits and good ethics. In this paper, I am going to dig deeper to uncover some of the Industry’s behaviors and the reasons behind their actions. Let’s discover if those actions are in good faith or a deceitful way to increase revenue. Any industry is not without its own isolated illegal and unethical behavior.
American consumers have been indecisive about implementing the electronic admittance to health information. But a 2012 research study indicated 62% of physicians are previously using some sort of tablet device for professional intent; 94% of consumers valued easy admittance to his or her medical records as crucial or very crucial; 75% of patients preferred their physician to make available on-line services, and those totals will double in the years to come. Some consumers reported that the effective services of a physician could be hard to do without a patient portal. (Patel, 2012) Patient portals must allocate secure HIPAA compliant, two-way communication between providers and patients, to sustain privacy and security standards. Many consumers have reported meaningful acceptance of their patient portal.
In the first quarter of 2007, MedNet started to face competition, from non-profit and governmental website, condition-specific websites, and search engine websites, for both visitors and advertisers and advertisers. The competitors such as Marvel search engine and Cholesterol.com not only flattened its audience growth but also followed pay-per-click advertising, in which the website provides the impressions for free and charge the advertisers only for click-throughs, presented the website content in many languages, and tailored health information to each visitor’s specifications. MedNet needs to re-evaluate its current business model and develop new strategies before Windham considers shifting its ad dollars to Marvel or Cholesterol.com. Analysis: Using the porter’s five forces analysis, Competitors: * Non profit and governmental websites * U.S. National Library of Medicine * World Health Organization * For-profit and condition-specific websites * Cholesterol.com * ClinicalTrails.com * Health space * Alternativehealth.com * Search
MKT Running head: KUDLER FINE FOODS Kudler Fine Foods MKT/421 Kudler Fine Foods Kathy Kudler , the founder of Kudler Fine Foods, had a vision while working for another company as a Vice-President of the Marketing department. Kudler knew that she could bring something new to the Los Angeles area by opening a store that only specializes in “epicurean foods”. According to wordnetweb from Princeton University one of the definitions for epicure is “ a person devoted to refined sensuous enjoyment, especially good food and drink” (Princeton University, 2010). After developing a business plan and getting the financial aspect resolved, Kudler opened her first store in 1998. The experience that Kathy obtained in the other company, help
Business Research Process Sean Trowbridge RES/351 January 3, 2012 Business Research Process I’m employed by a company that distributes high end cosmetic brushes to makeup and cosmetology retailers. We distribute a line of brushes that have changed little in the last 40 years. However despite a stabilized product line, our company is involved in a substantial amount of predictive studies in an attempt to stay ahead of trends. As with many industries, the beauty industry is a difficult one to stay current in. There are always new contenders attempting to create and sell the consumers on the latest trend it makeup application.
advocacy group Mission Possible is leading a campaign to fill a product liability lawsuit with New York and New Jersey residents whose brain tumors may be linked to the consumption of the artificial sweetener aspartame (NutraSweet/Equal/Spoonful, etc.)”. aspartame manufacturers from exposing the public to this sweet poison. In fact, aspartame producers are reporting increased sales and boasting the marketplace addition of 'neotame,' a new aspartame product". Makes one wonder why manufactures still insist in selling this poison. breath mints, carbonated soft drinks, cereals, flavored syrups for coffee, flavored water, frozen ice cream novelties, fruit spreads, sugar free gelatin, iced tea powders( crystal light), juice blends, meal replacements, mousse, no sugar added pies, hard candies, ice cream toppings, no added sugar or sugar free ice cream, non-carbonated diet soft drinks, sugar free gum, instant cocoa powder, pudding, sugar free cookies, fat free, and sugar free yogurt.
Big Pharma: The Pimps of Pharmaceuticals Most people generally agree medicine can be helpful when used correctly. There are many ways to manufacture medicines whether using herbs for a natural treatment or through the use of chemicals produced in a lab. For the most part, industrialized nations such as the United States have gone the route of laboratory produced medicines. Many diseases that once afflicted have now been controlled or minimized thanks to the advent of modern pharmaceuticals. Fueling research for these medicines required extensive finances and to secure these finances pharmaceutical companies, collectively known as Big Pharma, turned to television for direct to consumer advertising (DTCA).
Alexandre Michaux Feasibility analysis is the process of determining if a business idea is workable. The most effective businesses come out from a process that includes recognizing a business idea, testing the feasibility of the idea, writing a business plan and launching the business. Matt Davidson, founded Think Gum, a successful business that followed that process. Back in college, Davidson had the smart idea to combine with his chewing gums the positive effects of drugs like rosemary and peppermint that can be used to improve concentration and reduce careless errors. After graduating, he spent a year in a research lab to test the feasibility and improve his idea based on the evidence of a brain-boosting power and the taste of it.
Elliot (2014), “Dr John Stith Pemberton made a historic visit to promote a new health tonic he'd concocted. After sampling it, the pharmacy decided that the brown beverage was tasty enough to offer as a fountain drink” (). The purpose of cola at that time was for medicinal reasons. It was used for nervous ailments and as a brain tonic (Elliot, 2014). This drink became known as Coca-Cola and after a candy company began to bottle it, the sales became enormous.
The most important marketing strategy in Amazon is its customer-centricity. Achieving customer loyalty has been their biggest success factor. Amazon.com Case Study 1.1 Case Study Objectives * To investigate, analyze and evaluate Amazon.com external and internal environment * To study background information Amazon.com's Customer Relationship Management (CRM) * To study how Amazon.com can offer its back-end expertise to customers * To answer questions of underlying case problems regarding Amazon.com value proposition and its CRM technology offerings 1.2 Company Background Amazon.com, an e-commerce company was incorporated in 1994. Jeffrey P. Bezos founded the company and has been the Chairman since 2000. Bezos wanted a name for his company that began with "A" so that it would appear first in lists, like in phone books.