“Learning Journal 2”
Student Name: Cathal Nugent.
Student ID No.: 10380969.
Year & Course: Final Corp Law.
Lecturer Name: Orla Higgins.
Learning Journal 5: Classical and Operant Conditioning.
Conditioning is most commonly described as set of processes that marketers use to increase the chances that an association between two stimuli is formed or learned. This process involves presenting two stimuli in close proximity so that eventually the two are perceived (consciously or unconsciously) to be related or associated. The two most basic forms of conditioned learning are classical and operant learning. Classical conditioning attempts to create an association between a stimulus such as a brand name and wants a response such a behaviour or feeling to the product. Operant conditioning attempts to create an association between a response for example buying a brand and an outcome for example the satisfaction one gets from buying a product or service that serves to reinforce the response.
Classical conditioning is a type of learning that had a major influence on the school of thought in psychology known as behaviourism. Discovered by Russian physiologist Ivan Pavlov, classical conditioning is a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus. When conducting his experiment Pavlov noticed dogs began to salivate in response to a tone after the sound had been repeatedly paired with the presentation of food. Pavlov quickly realized that this was a learned response and set out to further investigate the conditioning process.
Task 6: Motives.
Maslow’s Hierarch of Needs.
Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in Psychological Review. Maslow used the terms Physiological, Safety, Belongingness and Love, Esteem, Self-Actualization and Self-Transcendence...