The business objective is to maximize profits by offering the best quality products selections at competitive prices around. Kathy Kulder was the vice-president of Marketing for a large defense contractor. From her traveling constantly and the pressures of her job, Kathy looked for other opportunities. Relieving her stress, she began cooking gourmet foods. While doing that, she realizes there was an opportunity to open an upscale food shop in La Jolla.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Malibu, CA – Locally owned Kudler Fine Foods announced today that it will be going international. Owner Kathy Kudler plans to open a new store in Vancouver, Canada effective December 19, 2013. Company officials are expected to meet with Kudler Fine Foods officials later this month to discuss expanding abroad. In the midst of these volatile times where businesses have been struggling, Kudler Fine Foods has continued to flourish. Much of the success of the company is attributed to its employees.
That will keep the morale and participation from employees high. Core vs. flexible hrs As reviewing some of your files I also discovered that one of your founding principles is to have core workforce. I believe that a mixture of core and flexible workforce is essential in the retail industry. By having a core workforce your are eliminating potential good candidates from applying to your positions. People who go to college usually look for flexible employment which lets them work and go to school; with these kind of employees you have potential college graduates who can decide to stay and grow with your company.
A two month training period for all employees would being in search for employees with the right attitude and ability. They need to use some of the RDH employees to help keep the business going because of their connections. Recommendations: • Do not do away with the guanxi. That is what kept the hotel running. • The training program should be for 90 days and lays offs should be based on performance, quality, and experience, not how fast you are.
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
Kudler Fine Foods could dominate the market in Fine Foods in California and ultimately reach its goals of expanding into other states. The constant in all of these scenarios is if Kathy fails to share some of her management responsibilities the company will suffer. Seemingly it is understandable that she wants to handle all of these responsibilities herself but, one of the best traits a good manager has is knowing when to delegate certain responsibilities to others. Kudler should open all of the businesses planned in California before expanding out of
I do not know how big the stores are, but what if we can decrease the number of employees and train the ones they have. Short- or Long-Term Focus Main goals for Tanglewood are further expansion and improving customer service. It is more appropriate to use long term, but we have to have talent management programs. Company has to make long-term goals, because they are harder to achieve. With long-term goals, we would have short-term goals and achieving even more.
Not only that it also go far to let the target audience know how helpful and healthy it will be for the human body and the nation as a whole. Last but not the least is the logos which is the appeal to your intellect showing you how you can do something new with bacon that you had no idea about as a single mother, family or restaurant owners who wants to try new dishes and meals. It also give you the break down of the recipe, how it needs to be cooked and how healthy it is for the body. The bacon pie ad has a lot of emotional appeal to its target audience because majority of American’s loves pie but is afraid to gain weight, therefore this ad has a lot to show its audience how to prepare it without you stepping out from the comfort of your home and also give you nutrition benefits such as not gaining weight and not dyeing early but to live strong for your self and for the
The application of learning curve theory is precisely connected to the process of improving performance of a system by means of repetitive nature over a particular task, operated by an organization or an individual (Ritter & Schooler, 2002). There are three fundamental assumptions followed by in the learning curve theory: 1)Total time for completing a task decreases with the increased repetition 2) Improvement percentage decreases with the increased volume of units 3)Improvement rate gets predictable after some time The objective of this paper is to formulate better processes for Mario’s pizza and incorporate the theory of learning curve in the implementaion of this processes. Since its inception in 1950, Mario’s Pizzeria has been serving pizzas in a family owned traditional pizza parlor setting that takes pride in serving authentic tasting pizzas made with fresh ingredients. Mario’s, however, has recently been encountering a loss of customers due to its excessive wait time. The average wait time to get a table at Mario’s has been estimated to be close to 11.41 minutes.